Google Testing Navigational Search Elements

I have noticed two blogs picking up on what appears to be some sort of navigational data being added to the Google search results snippet. The Red Cardinal blog posted screen shots, as did Rob Hammond at his blog. Google has confirmed this is indeed an experiment they are running, a “site navigation experiment,” they […]

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I have noticed two blogs picking up on what appears to be some sort of navigational data being added to the Google search results snippet. The Red Cardinal blog posted screen shots, as did Rob Hammond at his blog.

Google has confirmed this is indeed an experiment they are running, a “site navigation experiment,” they told me. Google did clarify that this data is being generated from Google and not being taken from a third-party source. Google promised to keep me posted on how this experiment progresses.

Here are screen shots from those blogs mentioned above:

Google Navigation Experiment
The site URL area is a form of breadcrumb navigation.

google-testing-breadcrumbs
An extra line is added under the title to show this navigational element


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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