Google Testing Navigational Search Elements

I have noticed two blogs picking up on what appears to be some sort of navigational data being added to the Google search results snippet. The Red Cardinal blog posted screen shots, as did Rob Hammond at his blog.

Google has confirmed this is indeed an experiment they are running, a “site navigation experiment,” they told me. Google did clarify that this data is being generated from Google and not being taken from a third-party source. Google promised to keep me posted on how this experiment progresses.

Here are screen shots from those blogs mentioned above:

Google Navigation Experiment
The site URL area is a form of breadcrumb navigation.

google-testing-breadcrumbs
An extra line is added under the title to show this navigational element

Related Topics: Channel: Consumer | Google: User Interface | Google: Web Search

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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