Google Testing Navigational Search Elements

Aug 24, 2009 at 5:00pm ET by Barry Schwartz

I have noticed two blogs picking up on what appears to be some sort of navigational data being added to the Google search results snippet. The Red Cardinal blog posted screen shots, as did Rob Hammond at his blog.

Google has confirmed this is indeed an experiment they are running, a “site navigation experiment,” they told me. Google did clarify that this data is being generated from Google and not being taken from a third-party source. Google promised to keep me posted on how this experiment progresses.

Here are screen shots from those blogs mentioned above:

The site URL area is a form of breadcrumb navigation.

An extra line is added under the title to show this navigational element

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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