Google Testing Smartphone Friendly Icon In Search Results, Again

Google is once again showing mobile smartphone icons on smartphone friendly search results, while searching on your smartphone. Many searchers are noticing it and Brent Payne sent us a screen shot. Here is what the smartphone icon looks like on an iPhone using Chrome: This is what I see on my iPhone for the same […]

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Google is once again showing mobile smartphone icons on smartphone friendly search results, while searching on your smartphone. Many searchers are noticing it and Brent Payne sent us a screen shot.

Here is what the smartphone icon looks like on an iPhone using Chrome:

google-mobile-icon-serps

This is what I see on my iPhone for the same search using Chrome:

google-mobile-icon-serps-none

As you can see, there is a smartphone icon on the left side of the search results snippet.

Google tested something similar back in August 2012.

Google has told us that bad mobile sites will see a ranking demotion in the search results.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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