Google Tests Search Results Overview Snippets Overlay

Google logoGoogle is testing a new search feature within the search results to show you a search result snippet overlay with additional details about that search result. The interesting fact is that this overlay doesn’t have text from the search result itself, the text may be sourced from Wikipedia or other third-party sources.

Techno-Net first spotted this and Google Operating System covered it in more detail.

Here are some screen shots of the overlays:

google-search-site-description-experiment

google-search-site-description-experiment-2

google-text-preview-small-1376917286

You can even test this yourself by editing your cookies and go to google.com and change the value of the NID cookie to:

67=p2QqiMkeBvGpTUoMlME_QMwGVE9LaS3h9FlO1p0kyVOCg9NVW8uNwAKALJalAfhHJweQdt7KDWjpv6P_1vsE-EGlABKpxK8PRUbwwQm2QBm9rZ3rARFBz6lCKcp2KF_x

Related Articles:

Related Topics: Channel: Search Marketing | Google: User Interface | Google: Web Search

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Dr. Pete

    Interesting… those are basically the Knowledge Graph entries. Not all brands show them, but the number showing them has increased. This would increase exposure to that data a ton, theoretically (although, like rich previews, no one may realize they exist).

  • Dr. Pete

    Interesting… those are basically the Knowledge Graph entries. Not all brands show them, but the number showing them has increased. This would increase exposure to that data a ton, theoretically (although, like rich previews, no one may realize they exist).

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