Google To Discontinue iGoogle, Once Google’s Fastest Growing Product

Google announced they are shutting down several products as part of their “summer spring cleaning” efforts.

One of those products is iGoogle, once known to be Google’s faster growing product. In fact, iGoogle at one point accounted for 20% of all visits to Google’s homepage! Now, Google decides to kill it off on November 1, 2013.

Why? Google said since the web and mobile are changing, and “with modern apps that run on platforms like Chrome and Android, the need for iGoogle has eroded over time.” Google is giving iGoogle users 16 months to learn to use something else.

Google is also discontinuing Google Mini at the end of this month. Google Talk Chatback has been discontinued, they recommend users begin to use Meebo, which Google has acquired. Google Video which stopped taking uploads in 2009 will migrate the rest of the Google Videos to YouTube later this summer, if you have videos on Google Video you have until August 20 to migrate, delete or download your content. Google will also soon be retiring Symbian Search App.

Related Stories:

Related Topics: Channel: Video | Google: iGoogle | Google: YouTube & Video


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Rebecca Lehmann

    This actually kinda sucks for me since I’ve been using it as a search trend listening post loaded up with Google Insights for Search widgets. Any suggestions for alternatives are welcome!

  • JAKE671

    will the classic google home page still be available? I put all my widgets in bookmark bar files and no longer use igoogle. Google is not giving enough information as to how one can stay with google after igoogle goes.

  • IndigoRed

    With all the ad nauseum jack sh*t changes requiring complete trashing of systems and data migration, I’m about to give up on the information age as just one big waste of time and energy and stock up on paper and Bic pens.

  • Chad Bertrand

    Google is totally disregarding that advantage of iGoogle is that you can use it on whatever computer you happen to be in front of, regardless of the browser, and always get the same customized front page.  I’m with Rebecca.  This sucks.

  • newyorker_1

    what’s next? Picasa Web Albums, Google Glass…It is becoming increasingly difficult for me to choose Google products or services because it is very likely the service will be shut down. 

  • Henk Boon

    for me if iGoogle stops i will go look for an other one but it wont be chrome 

  • TmWe

    Dear Bing,

    Please make a page where I can see some feeds, some news, the time, a calendar and a search box.

    If you do, then I am all yours.

  • perilun

    Back to the little guys (or maybe a new little guy) that can focus … or maybe a RSS happy WordPress theme and I will do it myself! … the Google folks always ignore simple suggestions.  Hopefully they are not betting on +.

  • BroncoBro

    I agree.  I wasted way too much f*ck-ing time on Facebook chasing their constant modifications, so I ditched it.  Ditto with Google.  I just set up a start page using iWeb on my MAC.  I put a list of places I go all the time, a calendar, clock, a button to my mail and a weather gadget.  I’m done.

  • Peter Harskamp
  • dan jeffers

    Seems poorly thought out. iGoogle is my primary source of engagement with all the other Google products I use. I will likely still use many of them, but not as a default anymore. Not sure what I’ll use to fill that void, though.

  • Alex Palma

     Irony in having a Facebook page to save a dying Google product?

  • wynden

    With that in mind, I suspect it’s just a ploy to bump up Chrome and Android usage.

  • alkalitta

    no longer use google  it sucks

  • steve70638

    Somehow they are going to have a replacement tied to Google +….everything at Google is finding a way to twist everyone’s arm into using G+.

  • steve70638

    Picassa is now tied to Google +, check!  Everything is tied to twisting arms to get people to use G+.  I am sure there will be an igoogle substitute tied to G+, just wait.

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