• Lillian B. Fleming

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    great opel from having made $9764 this last month and would you believe,
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  • http://twitter.com/CeibaGroup Ceiba Group

    I’m not a fan of this! As you pointed out, ads for downloadable products are just wasted time and money if they’re showing on smart phones. It just looks like – once again – it’s all about Google’s profit margin and to hell with the advertisers.

  • http://twitter.com/jonnysack Jonathan Sackheim

    Good article! Also, a math correction: If you bid $0.01, 300% of that is $0.03, not $3.00.

  • http://twitter.com/larrykim Larry Kim

    not to worry – you can turn off mobile search by setting the mobile bid adjustment factor to -100%

  • http://www.facebook.com/profile.php?id=100004649193818 Michelle Murphy

    There will always be negative points with positives, but if change is inevitable then let’s face it head on… the successful can adapt!

  • http://www.stanleyoppenheimer.com searchengineman

    Dear Google Adwords — from my “Cold Dead Hands” are you taking
    away my device target settings.
    ———————–Petition Link Below—————————————–

    Google please tell us why you feel it’s best, that advertisers no longer will be able to
    exclusively target mobile users or specific devices?

    Sign the petition …and let Google Adwords know.

    Transparency and the ability to choose where/when to buy specific channels of traffic
    is critical for SEM’s with ROI and segment based campaigns. Google can’t wrap this up as an improvement package deal.

    Up here in Canada they are beginning to enforce a new law, that the
    big cable companies can no longer bundle (useless channels). They must
    give consumers the options to buy individual channels. How is this any
    different? Why should I be forced to buy something that I do not want?

    Please Google do the right thing for professional advertisers.
    Please provide us with an opt out. So we can put this under the bridge.

    Please sign the petition from this SEL article (To read more):

    or Link to the Neil Sorenson petition directly:

  • sarahg

    Does anyone know if you can still opt into desktop only? For those who don’t have a mobile optimized site (yet)?

  • http://twitter.com/Eloi_Casali Eloi Casali

    I love that the “hopes for next release” are actually features they are taking away

  • Jeff

    If it’s +300%, wouldn’t it be $.04?

  • Jeff

    You would just set your mobile bids to -100% to serve on desktop (and tablet) only.

  • http://www.facebook.com/lekan.adetifa Lekan Adetifa

    Just chuckled at this….

  • Yael

    Bing, this is your time to shine!

  • http://twitter.com/bwfcphil1 Phil Walsh

    Does anybody know when the automatic conversion of campaigns will be? Fact of the matter is this just fuels Googles bottom line and makes it harder for new users that aren’t experts to understand they are bidding across all devices. Shame really.

  • http://twitter.com/HerrLucas Lucas Fürstenberg

    At least in Germany the automatic conversion will be in June.

  • http://twitter.com/bwfcphil1 Phil Walsh

    Thanks Lucas, I assume the UK will be a similar time to that. A few late nights coming up when converting clients to the new campaigns :-(