Google’s Matt Cutts: How To Avoid Buying A Domain Name Previously Ruined By Spammers

Matt Cutts screen shot April 2014In his latest video, Google head of web spam (and, today, Boston Marathon runner) Matt Cutts offers a few quick tips to avoid purchasing a domain name that may have been previously destroyed by a spammer.

The video is in response to the following question from a site owner who purchased a bad domain:

How can we check to see if a domain (bought from a registrar) was previously in trouble with Google? I recently bought, and unbeknownst to me the domain isn’t being indexed and I’ve had to do a reconsideration request. How could I have prevented?

Cutts first recommends doing a site-colon search on the domain name (site: domain name), “If there’s no results at all from that domain, even if there’s content on that domain, that’s a pretty bad sign,” he says.

Cutts also suggests performing a simple search on the domain name – excluding .com or its extension – to research the site’s reputation.

Another resource recommended by Cutts is Archive.org where you can view previous versions of the site to see if it contained spammy, auto-generated content. If you are purchasing a site from a current owner, Cutts recommends asking to see the site’s traffic analytics so that you can identify any unusual trends.

“Overall, if you do a site-colon search, or you search for the domain name, or you look for it in internet archive, that’s a really fast, quick way to get an idea of whether it was owned by someone that used it for ill, or whether they were doing some good stuff with it,” says Cutts.

You can see his newest video here:

Related Topics: Channel: SEO | Google: SEO | SEO: Domain Names & URLs | Top News

Sponsored


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide