Google’s Payday Loan Algorithm 3.0 Rolling Out Now

payday-pandasGoogle is now rolling out the 3rd version of the PayDay Loan algorithm.

Last night we reported that Google is going to be launching PayDay Loan 3.0 and Google’s Matt Cutts posted on Twitter moments ago that it is now rolling out.

Cutts, Google’s head of search quality said, “it’s rolling out now!”

To catch you up, PayDay Loan 2.0 launched a few weeks ago around May 17th and 18th. That specifically targeted very spammy sites in the porn, pills and casino markets.

Payday 3.0 specifically targets spammy queries, versus spammy sites. What exactly that means is not 100% clear. But the types of queries this targets includes terms like [payday loans], [casinos], [viagra] and other forms of highly spammy queries.

Here is Matt’s tweet:

The first PayDay Loan algorithm was release on June 11, 2013.

Related Topics: Channel: SEO | Google: Penalties | Google: SEO | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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