Google is now rolling out the 3rd version of the PayDay Loan algorithm.
Cutts, Google’s head of search quality said, “it’s rolling out now!”
To catch you up, PayDay Loan 2.0 launched a few weeks ago around May 17th and 18th. That specifically targeted very spammy sites in the porn, pills and casino markets.
Payday 3.0 specifically targets spammy queries, versus spammy sites. What exactly that means is not 100% clear. But the types of queries this targets includes terms like [payday loans], [casinos], [viagra] and other forms of highly spammy queries.
Here is Matt’s tweet:
@BtotheMcG it's rolling out now!
— Matt Cutts (@mattcutts) June 12, 2014
The first PayDay Loan algorithm was release on June 11, 2013.