Google’s Top AdWords Advertisers: Leaked Document Reveals Advertising Dollars

adAge obtained an “internal Google document” that disclosed the first half of 2010 AdWords advertising spend of Google’s customers. As you can imagine, the numbers of pretty revealing.

It showed that $574 million was spent, where 1,356 advertisers spent between $10,000 and $100,000. It also showed that AT&T was Google’s largest AdWords customer in June 2010. Here are some revealing charts from adAge:

Google Ad Spend Breakdown

Google Largest Customers

AT&T spent over $8 million in June, Expedia almost $6 million, Amazon $5.85 million and eBay $4.25 million. eBay is an interesting number to me, because there were rumors it was more like $26 million per month, we do know eBay did slow down some of their Google ads for a while.

The document also shows how BP, who spent $57,000 a month is now spending $3.6 million per month. Yes, BP has been using search ads to help their image with the oil spill, but the amount they spent makes me wonder if Google turned the other way when they were violating the AdWords terms or if it was indeed just an error?

There are many revealing data points here, so check out the adAge article for more information.

Related Topics: Channel: SEM | Google: AdWords | Google: Business Issues | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • jduke6

    It’s truly amazing that the company is so big. They do a lot of work with the government as well.

  • George Michie

    Hi Barry,

    These numbers don’t represent all Google advertisers; it is a sub-section. The Adage piece doesn’t make this particularly clear, but I assure you: Google’s revenue from paid search for the first half of the year was quite a bit more than $574 M. Of this sample set, AT&T was the largest spender, but that doesn’t mean they’re number 1 overall.

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