Google’s Top AdWords Advertisers: Leaked Document Reveals Advertising Dollars

adAge obtained an “internal Google document” that disclosed the first half of 2010 AdWords advertising spend of Google’s customers. As you can imagine, the numbers of pretty revealing.

It showed that $574 million was spent, where 1,356 advertisers spent between $10,000 and $100,000. It also showed that AT&T was Google’s largest AdWords customer in June 2010. Here are some revealing charts from adAge:

Google Ad Spend Breakdown

Google Largest Customers

AT&T spent over $8 million in June, Expedia almost $6 million, Amazon $5.85 million and eBay $4.25 million. eBay is an interesting number to me, because there were rumors it was more like $26 million per month, we do know eBay did slow down some of their Google ads for a while.

The document also shows how BP, who spent $57,000 a month is now spending $3.6 million per month. Yes, BP has been using search ads to help their image with the oil spill, but the amount they spent makes me wonder if Google turned the other way when they were violating the AdWords terms or if it was indeed just an error?

There are many revealing data points here, so check out the adAge article for more information.

Related Topics: Channel: SEM | Google: AdWords | Google: Business Issues | Top News

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://www.allapparel.biz jduke6

    It’s truly amazing that the company is so big. They do a lot of work with the government as well.

  • http://www.rimmkaufman.com George Michie

    Hi Barry,

    These numbers don’t represent all Google advertisers; it is a sub-section. The Adage piece doesn’t make this particularly clear, but I assure you: Google’s revenue from paid search for the first half of the year was quite a bit more than $574 M. Of this sample set, AT&T was the largest spender, but that doesn’t mean they’re number 1 overall.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide