• http://twitter.com/an_in_di_ta Anindita Debnath

    Hi Trond,

    You have covered some really good points in your post. Most people tend to overlook the importance of creating a strong brand presence. And it is the easiest thing to do, because you already have maximum authority, since you are promoting your own brand.

    You are absolutely right when you say that SEO and Branding are not mutually exclusive! They work hand in hand! I have observed that focusing on branding during SEO campaigns helps is garnering loyalists which in turn helps you get more promotion and recognition – A total win-win situation! 

    Keep up the great work! Looking forward to seeing more of your work!

    -Anindita

  • http://profile.yahoo.com/EOCGON2PTSMU2356VY7HINFKRY arvind

    Its quite easy to get lost in the world of kpi’s, form conversions and rankings. Just like your post highlights greater success comes by following a good seo plan.

  • http://www.facebook.com/creativemahendra Mahendra Pratap Singh

    Hi Tony

    Well said !!  We need to focus our brand and quality services so that customer makes you  your business popular and hence  promoted automatically.

  • http://www.altaresources.com/ Cory Grassell

    Thanks for reinforcing the value of SEO. What I enjoy about SEO’s impact on branding is that it allows us to use two voices to tell one story. Through on-site content, we can infuse brand personality into strategically placed keywords, whereas often-unread, yet search engine-friendly, metadata can be heavily focused on SEO.

  • http://www.brickmarketing.com/ Nick Stamoulis

    The beauty of organic SEO is that you can position your brand everywhere and create multiple touch points to connect with your audience. One little banner ad isn’t usually enough to get someone to buy, but the ad plus a blog plus a forum plus a review and so forth help get your brand to stick in someone’s mind. 

  • khemraj

    Hey Trond!

    Have you read this article yourself, I read the whole article but couldn’t understand the central idea of your article. On top of that I am surprised that this article has been published on SEL.

    Could you please explain me, what ads have to do with SEO. if some would have found the book you’re talking about, through search engines, then it certainly make sense.

    Please don’t take it otherwise, I am bit new to this industry so just asking to clear my doubts.

  • Emily Chang

    Quality tips my friend! http://mysocialpeople.com/

  • rajul jain

    thanks for post this article. it will help to growing my company. or we need to focus on branding of product and the quality of product, which attract to the clients.
    thanku 

  • https://plus.google.com/117516344939694258760/about Trond Lyngbø

    Anindita, thanks for your comments.  It would be very interesting to hear you expand on how you’ve found SEO branding to garner loyalists and get more promotion/recognition.  Do you have any case studies you’re willing to share that might give our other readers some valuable insights into the process?  That would be great.

  • https://plus.google.com/117516344939694258760/about Trond Lyngbø

    Cory, great point.  Too often, SEOs try to use on-site content for optimization regardless of the user experience, which adversely impacts branding.  Choosing the areas to focus on in optimizing on-page, and never forgetting about the ultimate and overall effect the site has on its human visitors goes to the heart of SEO branding – which is what makes it such a powerful ‘growth hack’.