• http://www.brickmarketing.com/ Nick Stamoulis

    “Prospects and customers at different stages of the buying process are looking for specific silos of information”

    This is so important to remember. Prospects can bounce in and out of your sales cycle and have different needs each time. Your content needs to appeal to the typical pain points along the way, as well as take into account the needs and wants of the influencers versus the decision makers.