• http://www.facebook.com/david.rekuc David Rekuc

    Actionable advice for incorporating CLV into performance marketing.  One thing I would mention is to break paid & organic search down to brand and non-brand terms at a minimum.  They’re going to have very different numbers in terms of customer acquisition.

    Having the brand terms separate in an acquisition type report also can shed some light on how well offline marketing efforts are driving new business to your brand terms.