Benny Blum

Benny Blum is the Vice President of Performance Marketing & Analytics at sellpoints, the first online sales orchestrator, and is based in the San Francisco bay area.

PPC

How Paid Search Can Aid Your SEO Efforts

PPC and SEO have always been complementary marketing channels — but have you been using this combination to its full potential? With keyword...

Analytics & Conversion

The Bright Side Of Not Provided

It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the fallout and...

Analytics & Conversion

Tips To Ensure The Validity Of Your Day Parting

One of the most classic and beneficial analyses conducted for paid traffic acquisition channels is day parting. Not all visits are equal, and the...

Analytics & Conversion

Managing The Bounds Of Profitability: iCPA & iCPC

In my previous post, From 3rd Party To 1st Party: The Evolution Of The Google Advertising Toolset, I wrote about the evolution of AdWords data and...

Analytics & Conversion

How Enhanced Campaigns May Affect Your Analytics

You’re probably sick of hearing about it, but it’s true: enhanced campaigns are going to impact your ability to structure, segment, and optimize...

Analytics & Conversion

How To Get Analytics Right With PLAs

More so than any other product in the AdWords suite, managing, reporting on, and making sense out of Product Listing Ads (PLAs) extends beyond the...

Commerce

Google’s Product Listing Ads: The Aftermath

Back in September, I wrote about the Product Listing Ads transition from free to paid clicks in Google Shopping. The PLA transition is now complete,...

Analytics & Conversion

Keys To Projecting Latent Value In Visitors

One of the most difficult and valuable exercises in quarterly planning is forecasting. Many companies require budgets to be set well in advance, and...

Analytics & Conversion

Why Clean Source Tagging Is Worth Your Time

Messy, incomprehensible analytics make my stomach churn. Just knowing that I’m going to spend the next several hours cleaning up sloppy data puts...

Analytics & Conversion

The Right Time To Start Analyzing Data

You’re a product person. You’ve bootstrapped together your website, dropped relevant metadata, setup an e-commerce platform, installed analytics,...

Analytics & Conversion

How To Get Smart(er) With Conversion Tracking

Taking consumer lifetime value into account allows performance marketers to manage more volume at a higher cost per acquisition (CPA) or lower return...

Analytics & Conversion

When Keeping Analytics Real Time Goes Wrong

Virtually every piece of software I get pitched puts near to or real time analytics at my fingertips 24/7/365. It sounds fantastic and in some cases,...