• http://www.cpcsearch.com Terry Whalen

    Location is not a must-have for a gigantic percentage of paid search ads (think stamps.com, gotomeeting.com, match.com, etc.).

  • http://www.adaptiveconsultancy.com Adaptive Consultancy

    Thanks for the tips. I especially liked the one about supported ad claims being found within 3-5 seconds after visiting a landing page.

    With only a few lines to work with, many marketers get ad copy wrong and then they’ll put in the homepage as the destination URL. Generally this results in a high bounce rate.

    The 3 must haves you listed are perfect.