• http://tjcrosetto.com John Crosetto

    “Add keywords and phrases to your Titter bio”
    hah, titter.

  • http://searchengineland.com Columns@

    ^fixed typo, John, thanks for catching!

  • http://tjcrosetto.com John Crosetto

    no prob, if you guys need an editor or anything…hahaha

  • http://mattcutts.com/blog/ Matt Cutts

    “One potentially valuable way of leveraging Twitter to help your SEO efforts is to run retweet competitions.”

    This doesn’t strike me as especially wise. If you’re trying to look like a real Twitter user, I would say: try using Twitter for real. Running a competition isn’t something that a normal Twitter user would do.

  • http://www.samsunmonu.wordpress.com Samuel Sunmonu

    I never before considered Twitter to help with SEO! I was always surprised when some of my tweets show up in my Google Alerts but now I know better.

    I guess I need to start tweeting more!

  • http://www.adventuresinsearch.com Elisabeth Osmeloski

    Matt, I respectfully (and slightly) disagree with you on that point.

    Perhaps it’s not as clear as it should be, but I think Kevin’s point is that if you’re new and trying to build an ‘authority following’, then a RT contest is potentially an effective way to do that quickly, but in addition to the other tweets you do as “a real Twitter user” – but I think he made it clear it’s also not the only strategy to employ.

    That said, here is an interesting article on how “Retweet To Win” Contests can damage a brand:
    http://memeburn.com/2010/09/retweet-to-win-and-how-it-damages-a-brand/

    But plenty of other legit Twitter contests and giveaways end up getting RT’s naturally too, for example, @Bing is running the Sundance Q&A giveaway to win a snowboard –

    Any contest, at a large enough scale, could generate links (not direct from twitter, but maybe in a write up about the contest on a 3rd party site) – that could affect SERPs in a positive manner.

  • http://www.JohnWEllis.com John Ellis

    Some good points here, but it’s walking a real fine line.

    “Add keywords and phrases to your Twitter bio and use them (naturally, mind!) in your tweets. Without that, Google may not know how relevant your tweets and retweets are.”
    – I hope Google is not judging quality, but quantity. If that’s the case, we just opened up a Pandora ’s Box of SEO “spammers”.

    I am also not a fan of tweet competitions and contest, especially multiple times. At minimal, it’s a desperate attempt to get noticed. At worst, it’s abusing the conversation space. It may not be against Google “rules” or Twitter “rules”, but it will be if it continues.

    Real people have conversations. Those conversations are not keyword-driven or contest-driven, they are conversational driven. Let’s not abuse Twitter like we have other tools in the past, until it dies a slow death.

  • http://www.adventuresinsearch.com Elisabeth Osmeloski

    @JohnWEllis – I understand where you’re coming from – and of course no one wants this abused –

    But if Google, Bing, or any other engine for that matter are going to seriously use social signals, then they’ve got to put some context around that right? “keywords” may appear in conversational context within tweets naturally as well as being seeded by marketers.

    And while this article is mostly focused on google rankings, let’s not totally ignore Twitter’s potential effect in Bing, from Danny’s original piece:

    ” In that firehose, links do not carry nofollow attributes — so there is some link credit that counts, in some cases. Bing tells me:

    We take into consideration how often a link has been tweeted or retweeted, as well as the authority of the Twitter users that shared the link.

    Google tells me:

    We use the data only in limited situations, not for all of general websearch.

    ##
    But do note that Google is downplaying the relevance of twittered links in this context.

  • Matt McGee

    Matt – there are lots of retweet competitions on Twitter from very “real” sites/sources. Major airlines, pro sports teams, Apple-related sites giving away Ipads, other media-type accounts looking for exposure — I think I just tried to win a free RT airfare from Orbitz by RTing them. Asking for retweets doesn’t equate to looking like a spammer … or it shouldn’t. :)

  • http://www.michael-martinez.com/ Michael Martinez

    @mattcutts I agree with @mattmcgee. I have seen and participated in many “retweet” campaigns that had no commercial or marketing incentives (just “fannish” stuff).

  • http://www.michael-martinez.com/ Michael Martinez

    @kevingibbons — You got some attention for this article but you may have killed another golden goose for people who were not abusing the privilege.

    This is the problem that pervades the SEO community: so many of you focus on and obsess over links you’ll throw anyone and anything under the bus in order to grab those links.

    And then you blog about it.