• Pat Grady

    Good reminder of where SEM folks (who have free reign) should spend their time.

  • Durant Imboden

    One line in the report that jumped out at me was: “There is evidence that CPMs are maintaining, and even increasing, further substantiating the vitality of the internet ad market.”

  • http://www.brickmarketing.com/ Nick Stamoulis

    Personally, I’ve noticed that PPC isn’t performing as well as it used to. I think this has to do with the fact that searchers are getting smarter, they can recognize the difference between a paid ad and organic listing. Maybe it’s different for other industries, but I’ll be interested to see how spending evolves over next year.