IAC Revises And Re-Ups Its Deal With Google

IAC, the parent of Ask.com, the Daily Beast and Citysearch, today announced it has amended and extended its distribution agreement with Google through March 31, 2016. The deal, which involves the distribution of AdWords ads and other search-related services to IAC sites, was originally scheduled to expire at the end of 2012.

Though IAC didn’t get into specific details about what terms changed, the company says the new agreement is “comparable” to the previous agreement, when taken as a whole. Back in November, Ask.com gave up web search to concentrate on Q&A search, and was said to be working with a partner to provide search results. The renewal of the Google agreement seems to hint at Google being the one to provide that service, but no one is specifically saying that. It’s unclear whether Bing was actively working to win IAC as a partner.

IAC says its search business has grown from $50 million in operating income before amortization in 2006 to $125 million in 2010.

Related Topics: Ask: Sponsored Listings | Ask: Web Search | Channel: SEM | Google: AdWords


About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide