• http://www.ummmmheyyyy.wordpress.com Samantha McCormick

    Post: “What Are You Doing To Earn Facebook Likes and Facebook Fans?”

    “Wearing an invisibility cloak in the corner of an 11 year old’s makeout party”

    Sorry Michael Gray, but I can’t stand your irrelevant use of stock photo spam. I would say my respect for him downgraded 60% when he started using it exclusively for every single post. When overdone it comes across lazy and generic.

  • http://blog.agendize.com Nancy

    Great analysis Brian. This is a quick and easy rule to remember…I’ll ask myself these questions next time. What’s your take on video faces/ video avatars- distracting? effective?

    Here’s my “Caption Test” entry:


    What the image should have said: We’re a qualified diverse team of business professionals worldwide working for you 24/7.

    What they were insinuating: Look at our sexy and powerful models…all in suits!

    What it actually said: ♫ “Here come the men in black (men in blaacck) Galaxy defenders (oaahhh ohhhh)”♬

    Maybe it’s just me, but those lyrics came to my head :)


  • http://ConversionScientist.com Brian Massey

    Samantha, I read through the post you reference and didn’t see anything about teenagers or pizza. It’s not even a good reflection of the demographic of Facebook. Bog posts are a bit of an exception, though. It appears that the rule “any image is better than no image” applies in this particular format. I’ve learned a lot from Michael’s blog, but clearly the images aren’t working for you. Good feedback for him.

  • http://ConversionScientist.com Brian Massey

    Nancy, this is a GREAT example. You hit on an issue that I pulled back on in the article: expressing diversity.

    Putting images of “people of color” on your site looks like pandering. If you’re so “diverse” put pictures of your management up. Put pictures of your customers up. A company consisting of old white men can buy stock photography of people of any culture for their site. Is this really honest?

    Readers who aren’t familiar with the song “Men in Black”, check it out here. http://www.youtube.com/watch?v=Z2uRLq50Z8g

  • http://adpearance.com renbyrd

    I’m guilty of using business porn and Hallmark moments, but it’s hard to do otherwise when a client is offering a very non-visual service. Yes, Apple nailed it with their imagery, but try finding a non-cheesy visual for business payroll services, sleep apnea treatment, or IT services (actual clients of mine). Sometimes all there is is cheesy. I guess the best advice would be to avoid the cliche and let your text do the talking, not the picture.

  • http://ConversionScientist.com Brian Massey


    Well, it’s easy to criticize, and quite another to do the hard work of making images that really work for you.

    Images play a role on a page.They make a page full of text look less intimidating. Right justified images at the top make the first few lines shorter, easier to read and those lines can draw the reader into the copy.

    If you must use “business porn” choose an attractive woman who is looking at and even pointing at something important, such as the headline or your call to action on a landing page.

    I also offer several alternatives in my previous article: Show the product, show the employees, or show your customers.

    If you can work a metaphor into your copy, image selection becomes much easier. “Sleep Apnea is the Undetected Career Killer” might have a picture of a masked man with a gun.

    Once you commit to communicating with words and images, it can get quite fun.

    Thanks for the comment.

  • AstroGremlin

    Brian, your funny captions bring the point home: Random images may be telling a different story than your post is!  I’m as guilty as the next guy of posting eye candy and trying to work a story around it.  Color me chastened.