Infographic: The Top Three US Search Engines

How big is Google compared to competitors Bing and Yahoo — and can they catch it? One metric is the number of searches each search engine handles in a given month.

Search Engine Journal created a nice infographic charting these figures over the past few years. It highlights Bing’s climb, mostly at Yahoo’s expense:

Want the infographic for yourself? You’ll find it here: Comparison Of The Top Three Search Engines: Bing+Yahoo > Google?

Remember, it’s possible for a search engine to see its share of searches drop while the actual number of searches — the search volume — rises. Also, month-to-month changes are often mean little. You want to see a trend emerge over time.

That’s why the big “Bing may just come out on top” quote on the chart — from this Mashable article last April — should be ignored. Mashable assumed continued Bing growth and Google losses for one particular month, projecting that Bing would overtake Google in January 2012. That’s nowhere near happening.

These articles from us goes into depth about search volume issues, and the need to consider trends with care.

The second one, in particular, explains how when you understand the issue of search volume versus search share, it would take Bing five years to match Google’s volume, and that was assuming Google didn’t keep growing.

Related Topics: Channel: Strategy | Infographics | Stats: Popularity


About The Author: posts interesting infographics related to search engines and search marketing from around the web. Opinions and facts shared by these infographics are those of the original authors and not by Search Engine Land. Want your infographic featured? See this page.

Connect with the author via: Email


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • TimmyTime

    Good point in search share vs number of searches. Google is safe for now and they know it.

    That’s why they are filling the search pages with Google junk and even manipulating organic search results to help their advertisers, Vince and Panda style.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide