Is Google Buzz Dead Already?

Where’s the buzz on Google Buzz? According to online ad network Chitika, the buzz is gone, dead. Chitika says this is true both in general web searches, as well as search activity across its network of 80,000 sites.


Chitika’s blog post explains more, with numbers from its own network:

February 9th, 2010 – the day Buzz was launched – the search engines lit up with queries. The Chitika network saw about 1,500 searches that day for the term “Google Buzz,” approximately 15 times the number of searches for “Twitter.”

However, those searches dropped off quickly – on February 10th, there were 580 searches; on the 11th, 147. From the 12th on – only three days removed from Buzz’s much-hyped launch – searches for Google Buzz failed to break three digits, and in most cases elicited less than 10 searches per day.

Chitika also points out that Google’s own Insights for Search research tool tells a similar story. Here’s a comparison showing Twitter and Google Buzz web search activity around the world over the past 90 days. (Twitter is the blue line, Google Buzz the red.)


That’s general web search. Insights for Search also shows the same trend using its News Search filter — for a brief time at its launch, Google Buzz saw more news search activity than Twitter, but interest in Buzz is all but gone now.


And at the risk of piling on, even Google Trends shows the same pattern.


Google Buzz launched last month and immediately garnered a variety of reactions from users — some good, some bad, and some that eventually prompted Google to apologize and make changes to how Buzz works. But the ultimate feedback might be happening now, in the form of the web’s decreasing interest in the product overall.

Then again, it may just be that Facebook and Twitter have entrenched themselves as the dominant and almost unassailable leaders in social networking. Both have faced their share of challengers, and so far, have fended off every one.

Your turn: Are you using Google Buzz? Do you use it more or less than you did when it launched?

Related Topics: Channel: Social | Features: Analysis | Google: Buzz | Top News | Twitter


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Clifford Bryan

    You’re certainly right Matt the buzz is gone for now. If developers can come up with some useful apps to increase functionality and ‘fun factor’ that could change. All it takes it one good application to get the ball rolling. After the Google Buzz privacy issue took center stage the company lost a lot of steam. Any useful app that Google comes up with or endorses to increase usage would have to pass the PR department from here on out.

  • Tim Cohn

    I can’t think of a single me too copy cat product that ever when on to usurp its model.
    I am sure there are some examples but Google Buzz isn’t one of them.

  • dismal

    So you’re checking for Google searches on an application integrated into one of the most used Google applications? Nobody needs to do a search for it, it’s ever present…

  • Scott Wachtmann

    I think the problem is we haven’t seen any compelling reason for us to be using Buzz yet. The main selling point of this service over Twitter or any other competitor is the simplicity of use. After all what could be easier then an email embedded social network? The problem as I see it though is that ease of use isn’t in itself compelling. If Buzz were to expand its offering to give us a reason for wanting to use it then we might begin to appreciate the simplicity the system brings. As of right now though they’ve only succeeded in attaching the Google name to an already established norm.

  • RebeccaL

    There’s almost a stigma attached to it. If I were to mention to my privacy nut friends that I’m still using Buzz, I would get a lecture for sure. And being admonished by two different governments who are both calling for investigations into possible privacy breaches is surely a deterrent. No wonder it’s fallen off the radar.

  • thomasM

    You’re all living in a bubble. I work in marketing and I’ve been getting tons of use out of buzz. As dismal says above, what has searches for something got to do with usage?

    One example, Buzz is a great crowdsourcing tool. Only trouble is you have to engage with people rather than feed them your tweets. Buzz is too social for most marketers.

  • Darkhuntress

    Not to worry. Give Google a few more months and they will get the Buzz buzzing again.
    If Google is serious about taking over Twitter, believe me, they will.

    Never ever count Google out.,

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