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The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content — or those previously missed by EMD — may get caught. In addition, “false positives” may get released. Our latest news about the EMD Update is below.
Oct 26, 2012 at 3:09pm ET by Matt McGee
Oct 25, 2012 at 2:23pm ET by Christoph C. Cemper
Oct 9, 2012 at 12:59pm ET by Chris Liversidge
Dialling back the importance of exact match domains, despite only effecting 0.6% US English search terms, will still have a strong impact in the Retail, Travel, Gambling & Finance verticals.
Oct 5, 2012 at 12:27pm ET by Danny Sullivan
Sep 28, 2012 at 5:05pm ET by Barry Schwartz
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