Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live

penguinThe fourth release of Google’s spam-fighting “Penguin Update” is now live. But, Penguin 4 has a twist. It contains Penguin 2.0 technology under the hood, which Google says is a new generation of tech that should better stop spam.

Matt Cutts, the head of Google’s Web spam team, announced the new Penguin 2.0 update during This Week in Google (Episode #199). He referenced the earlier video of himself talking about the next generation Penguin update, and said this is being rolled out “within the next few hours.”

Webmasters and SEOs: expect major changes to the search results. Matt specifically said that 2.3% of English queries will be noticeably impacted by this update.

Cutts later posted more details about this roll out on his blog. He explained that the launch is now complete, including for non-English languages, and that “the scope of Penguin varies by language, e.g. languages with more webspam will see more impact.”

Previous Penguin Updates:

Penguin 4? Penguin 2.0? We name each release of Penguin in sequential order, so it’s easy to know when one happened. The list so far:

  • Penguin 1 on April 24, 2012 (impacting ~3.1% of queries)
  • Penguin 2 on May 26, 2012 (impacting less than 0.1%)
  • Penguin 3 on October 5, 2012 (impacting ~0.3% of queries)
  • Penguin 4 on May 22, 2013 (impacting 2.3% of queries)

But after the first release, the second and third still were data refreshes of the same basic Penguin algorithm with only minor changes. This fourth release is a major change, so big that Google has referred to it as Penguin 2.0 internally.

Penguin 2.0 Goes Deeper, Impacting More Webmasters

As we covered earlier, Matt said in a recent video that this Penguin update is a major update that goes go deeper than the original Penguin update and will impact many more SEOs and webmasters than the first generation version. Here is that video again:

For more on the Google Penguin update, click here.

Update: Matt Cutts tweeted that you can submit feedback to Google via this form about spammy sites this update missed.

Image credit to ShutterStock.

Related Topics: Channel: SEO | Features: Analysis | Google: Penguin Update | Google: SEO | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • William Patton

    You shouldn’t have been spamming then :p

  • Sagbee C

    Some Social activity, guestposts { but those were nice }, and buffer sites strategy. But it will be sooner to get in the results since some of pages are getting back but yet many pages getting unindexed so we will see wait one more week to understand whole situation.

  • Sean Murray

    I am still seeing sites bounce around like crazy. I don’t think the dust has settled yet.

  • timesate

    stumbleupon is great to generating traffic but..why adsense not count this..

  • pintu

    pls tell me how do work on blogger

  • Shirish Agarwal

    Google says only 2.3% of queries should get affected but really, it’s much more than that.

    I have compiled a list of Penguin 2.0 related posts from the web which might
    be useful for those looking for more info on the update:

  • Laurean Vincent

    Matt, Thanks for the fantastic video and article! Very easy to follow and definitely some clear take-aways to instruct my clients on. Keep em coming.

  • Babur Schehzad
  • Diana Lynnwood

    Well no matter what will happen to other site but quality sites which have content and quality link base are safe the only hit by them is low quality. focus on quality guys. There will be more updates in future.

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