Link Building Tool Review: Raven Tools

Third in our series are the link building tools from Raven Internet Marketing Tools.

Raven Tools, founded in 2007, has a 20-person staff  based in the country music capital of the world, Nashville, Tenn. Raven’s development team of eight is hard at work finalizing three new features set to launch between now and mid-November; vice president of marketing Taylor Pratt hinted one of them will be a major change to the social media monitoring tool.

There are three types of tools in the Raven tool set: SEO tools,  social media tools and advertising tools. With the exception of the 30-day trial, memberships purchased give you an unlimited number of websites to use the tools on and can be incorporated into your Google Analytics account.

My review will focus on tools under the SEO and social media categories you can use to build links.

Link Manager

What it does: Link Manager, a management and database tool, lets you save pages/links you’re interested in and assign tags for follow-up.

How many times have you come across a page, thought it might have link building potential and then promptly forget about it when the next shiny page came along? I do it all the time, so I was happy to see the research capabilities behind the Link Manager.

There are multiple filters and options to select; you can also create PDF reports and export spreadsheets using the data in the Link Manager.

One of the best features of this tool are the change-to-link notifications it provides. If a link you’re following changes in some way (anchors change, link is removed, etc.) you’re notified. That is a great little feature if you’re into swapping links or need a consistent way to check on links you’ve placed on partner sites.

Another great feature is the ability to assign links and tags to a single individual for follow-up. For those of us with linking staffs, this makes reporting and accountability easier, which helps keep a project moving.


Above each tool is a help button (circled in red above), which provides step-by-step written instruction on how to use the tool and the mechanics behind each. While Raven does a great job showing you how to use the tool, they don’t tell you how it can be incorporated into your link building or make tactical recommendations.

When I questioned Pratt about this, he explained Raven’s position by saying they were “reluctant to tell people how to link” and preferred to offer the tools and not the advice on what to do with them.

While I understand his position, I also understand that not everyone using these tools will be experienced in SEO. Suggesting tactics or providing a how-to manual for a variety of techniques would cut learning times in half and help webmasters incorporate the use of the tool in their marketing efforts.

Site Finder

What it does: Site Finder will list and rank domains linking to the top ten Google results for a particular keyword phrase. Site Finder also uses a number of ranking factors to “determine how valuable a link from one of the returned domains would be to your site.”

I was excited to read the descriptions on this tool; anything that helps identify quality pages is a good thing. Half the battle in link building is finding good sources to secure links from, so having a tool that targets good sites is golden.

Each of the pages listed under the Domain column (far left) host an anchor text link using the term “memory foam mattress.”


The first result showing in the Domain column is from Squidoo. When clicked, it shows four anchor text links (Connections) on Squidoo using “memory foam mattress.” I’ve highlighted the anchor text link from the Squidoo result, which points to a page ranking in the top ten on Google for the term Memory Foam Mattress.



To see all four results (Connections), click the URLs in the Domain column.

Two things with the Site Finder I find less than helpful:

1) I can’t figure out how to see the results from the Backlinks column. The results here are the total number of known links from the domain to the top ten organic Google results. This is different from the Connections results; Connections highlights the use of my keyword phrase, whereas the Backlink results return all links.

Why is it important to see all my back links? It’s always a good idea to see the whole picture instead of pieces when developing a link marketing plan. If your competitors are using image links, or getting media mentions or seeing a spike in social media, you need to know so you can countermarket.

2) Raven needs to update its Help page behind the Site Finder; the screen shot explaining the tool is old and does not have the Connections column displayed. Here’s a screenshot from the Site Finder Q&A; notice there is no Connections column to tie into the written definitions:



Backlink Explorer

What it does:  By extracting data from MajesticSEO, Backlink Explorer produces up to 50,000 backlinks for a single URL.

This is a very basic backlink checking tool; it returns anchors used and shows whether the link is an image or using the nofollow attribute. It can download via CSV export and has a couple of filter options. Unfortunately, results shown are not hyperlinked so you can’t click to review a result, but you can import links to the Link Manager for follow-up.


Forum Search

What it does: Using forum search engine Omgili, the Forum Search tool returns forums and discussion boards using your keywords.



Raven’s Forum tool returns results in an easy-to-read format; the results in the Title column are live, so you can click to the forum and register if you want to respond or become part of the community. It’s a great way to find new forums you might not know about.

Unfortuntely, there is no export function for the data you find, and you can’t download or assign the results to an account manager for follow-up.

TIP: Need a seasoned writer? Looking for new blogs to post on? Moderators on forums are usually experienced writers who have blogs; check them out the next time you need a writer or a blog to post on.

Before I close, I wanted to mention a new customizable ranking report, called CustomRank, that Raven will eventually incorporate into its tool set. If you’d like a live demonstration of the Raven tool set, catch Jon Henshaw, Taylor Pratt and the rest of Raven’s marketing team at PubCon Vegas in November.

Until next time, good linking!

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: SEO | Link Week Column


About The Author: of and Alliance-Link is based in Fairfax Station Virginia and offers link marketing consultations and content partner services.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Bob Jones

    We started using Raven as a test 6 months ago, and after a week or so, we ditched our in-house link building tools in favor of Raven. I’m in Raven for the most part of my working days, so this means I do come across some bugs every now and again. The great thing is that their tech support is very fast to reply and they’ll actually fix the issues you report.

    Well worth the money if linkbuilding is a large part of your core business.

  • Taylor Pratt

    Hey Debra,

    Thanks again for the great review. Our customer service team has been working hard to follow up on a few of the questions you had in the article and so I thought I’d post them here for everyone to see:

    Issue with Site Finder #1:
    “I can’t figure out how to see the results from the Backlinks column”: We fleshed this out more in the documentation and added an image. To see backlinks, you click the domain and the backlinks are links separated out according to the connections.

    Issue with Site Finder #2:
    “Raven needs to update its Help page behind the Site Finder”: We have updated the screen shot that you had mentioned was incorrect.

    Backlink Explorer issue:
    “Unfortunately, results shown are not hyperlinked so you can’t click to review a result”: In the column next to the “Source URL” that lists all of the backlinks that were found you’ll see a little link icon with a green arrow that you can click to view the result. If you don’t see that option, just head up to your Display Options in the Backlink Explorer and turn it on.

    Thanks again and if anyone has any other followup questions please don’t hesitate to reach out to us!

  • Debra Mastaler

    Thank you for allowing me to review your toolset Taylor, also appreciate the time you took to come here and leave comments and answers to my questions. :)


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide