Linking Oddities That Ripley Would Like

Ahhh, the strangeness that is links.

This week’s column will hopefully spark some questions, answer a few others, and also point out some weird linking related phenomena, beginning with two examples:

  • If this search is correct, Google indexes a little over (Use Dr. Evil voice) 1 billion pages from the family of domains.
  • But, if this search is correct, Yahoo only indexes 521 million of its own pages.

Can it be true that Google indexes more of Yahoo’s content than Yahoo! does, and if so, why and WTF?

On the flipside, Google indexes 4.1 billion pages of based content, but Yahoo only indexes 92 million pages of content.

This means Google’s bots are nicer.

Anchor text is my sore spot. Hate it. Overrated as on/off site signal, and always has been, especially in spammy verts with no solid IBLs. People sell anchor text linking services. Some are based in other countries. Why would I think this? Because of this search.

Over 18,000 use the anchor text “Please to click“? Really? Imagine how they’d mangle a keyword. Probably wouldn’t? Wrong. Have a look. I love this. Vigra? That’s just plain funny. Or intentional. Either way, it’s anchor text at it’s worst.

So, Google announced they weren’t going to keep throwing DMOZ a bone (below)

Google says bye bye to DMOZ

Google says bye bye to DMOZ

Is anyone really shocked?

With Yahoo now practically hiding it’s directory, and shutting down, what does this say about general all-encompassing Web directories when the big three aren’t considered front page properties? Two words: Vertical. Curated.

Hurricane Irene has raised a ruckus up and down the East coast. You’d think there would be lots of articles about hurricane preparedness, and you’d be correct.

And what does that search tell you about article directories? I’ve got the word “article” in my three word search term, and still, they can’t rank. Shouldn’t an article directory (if it is of any use), be able to rank somewhere when the word article is used in the search string?

But wait. Here’s another search. There they are. So the more spammy the vertical, the more crap Google will serve you? I like it. This seems so obvious as a way to vet where you submit content. Use it.

Good linking!

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: SEO | Link Week Column


About The Author: has been creating linking strategies for clients since 1994. Eric publishes the strategic linking advice newsletter LinkMoses Private, and provides linking services, training and consulting via

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • gordonphillips

    Funny post. You are always one of my favorite reads, extra enjoyable when your sarcasm is raging. This article struck me as particularly barbed with common sense wtf. Thanks.

  • Eric Ward

    Thanks Gordon. Here’s one more oddity.

    This search [ cialis ] has 20.3 million results
    This search [ religion ] has 17.5 million results

    I do not want to even attempt to draw conclusions from this, but my alter ego, LinKmoses, might deduce that the university environment is at war with itself. And horny is winning :)


  • jonathang

    You may want to double check that is definitely going out of business. I just read a press release (—2011-127541163.html) saying that they were acquired and have ‘grown in revenue’.

    Not sure what the deal is with that, but wanted to send it along.

    Great post, BTW.


  • grahamfan

    Sadly Penguin has turned SEO on its head according to what I’ve read around the forums. So, what was the right thing to do 12 months ago may not be today.


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide