• http://www.national.co.uk Azzam Sheikh

    Here in the UK I am using my HTC Desire HD to make a lot of local searches. Being mobile on the move you are getting more and more dependant on search to find about anything you come across including the shopping experience.

    However in regards to buyer experience a lot of sites fail you when it comes to purchases. So far the best experience I have had is with ebay app which incorporates my paypal credential.

    All other sites tend to be clumsy when you are mobile or even if you are stagnant the UI is not convincing to make a payment purchase.

  • http://www.simplyclicks.com David Burdon

    I think the days of interview type data are past for mobile. Many website operators have real analytics data on usage, conversion and buyer behaviour. My own data – from 30,000+ mobile visits – suggests a wide disparity between devices. IPad performance approximates to desktop behaviour. But iPhone and Android behaviour is less positive. Also many of the current surveys are deliberately vague about the difference in use of mobile voice and mobile browsing.

  • http://screenwerk.com Greg Sterling


    Fair points. Behavioral data is always better than survey data if it exists.

  • http://screenwerk.com Greg Sterling


    Amazon and eBay are generally exceptions to otherwise poor mobile commerce experiences. Many companies who sell things online have not made mobile commerce a priority and there’s an opportunity cost there.

    Any mobile site that asks for credit card numbers and multiple fields to be filled out will be abandoned. Amazon and eBay have “one click” purchase capability. Comparable functionality will need to be incorporated by others if they are to see many transactions from mobile devices.