Microsoft Adds Ad Rotation Option To adCenter
Microsoft announced they are adding a new ad serving feature to adCenter. The new feature is ad rotation and will allow advertisers to either (1) rotate the ads by to optimize for clicks or (2) rotate ads more evenly despite clicks or conversions. Here is a screen shot of the feature which is found under […]
Barry Schwartz on July 5, 2012 at 2:53 pm | Reading time: 1 minute
Microsoft announced they are adding a new ad serving feature to adCenter.
The new feature is ad rotation and will allow advertisers to either (1) rotate the ads by to optimize for clicks or (2) rotate ads more evenly despite clicks or conversions.
Here is a screen shot of the feature which is found under at the ad group level:
Google AdWords allows you to rotate ads but they offer three options, (1) optimize for clicks, (2) optimize for conversions or (3) rotate ads evenly. But Google tried to remove ad rotation in April but due to advertiser complaints they brought back the feature to those who want it.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.