Microsoft Bing Testing Showing “Alternative” Search Engines In Search Results

We’ve seen how Google may display competitive search engines in their search results, based on an EU antitrust settlement. But how will it look for Bing if they did the same thing? Aaron Wall at SEO Book posted a screen shot of what he saw Bing testing around displaying “alternative” results in the Bing search […]

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bing-600We’ve seen how Google may display competitive search engines in their search results, based on an EU antitrust settlement. But how will it look for Bing if they did the same thing?

Aaron Wall at SEO Book posted a screen shot of what he saw Bing testing around displaying “alternative” results in the Bing search result listings. He searched for [pizza] and in a yellow box, below the top two organic results, displayed a line of results for Citysearch, OpenTable and Yelp.

Here is a picture:

bing-alternatives

Google’s version seems a lot more extreme but I believe Google, with their marketshare, is being pressured to ensure visibility of the alternative search engines.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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