Microsoft To Throw $100 Million At Their Search Market Share Problem

AdvertisingAge reports Microsoft is going to spend between $80 and $100 million in an effort to take market share away from Google and Yahoo in the search space.

Microsoft has had a tough time branding their search portal, they even mocked their own attempts yesterday, on calling their search portal “MSN Windows Live Search on kumo@microsoft.com.” We don’t know what the new brand will be for Microsoft’s search engine. Will it be Microsoft Search, Kumo, Windows Search, MSN Search or remain Live Search – we don’t know. Microsoft did reveal tests of Microsoft’s latest search interface, code named Kumo, a few weeks back.

The new campaign will cost close to a $100 million and will consist of ads online, TV, print and radio. To execute the campaign, Microsoft hired marketing firm JWT. The campaign is expected not to pin Microsoft’s search engine against Google or Yahoo, but rather position it “as a reimagined search engine that ups the game by yielding fewer but more-focused results,” said AdAge.

So far, most of Microsoft’s marketing efforts have not been successful in capturing Google’s market share. Maybe a $100 million will make a dent or maybe not.

Related Topics: Channel: Industry | Microsoft: Marketing | Top News

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • online

    If it is wrong for M$ to pay money to get search to work, does that mean it is also wrong for people to use Adwords / Adsense?

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide