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Over 19 Billion Searches In July, Google And Bing Both Up
Earlier today, comScore released July 2013 US search market share data. The figures reflect modest growth for Google, stasis for Bing and contraction for everyone else.
Google bumped up slightly from last month to 67 percent market share, while Bing hovered just below 18 percent. Yahoo lost a tenth of a point, as did both Ask and AOL.
Looking at the data from a year ago, Google’s share has been largely flat: between 66.8 and 67 percent. Bing is up a little over 2 points, and the remaining trio are all down. Bing’s share gains have come at the expense of partner Yahoo and the other two.
A year ago the BingHoo combination controlled 28.7 percent of search. Today, it has 29.2 percent. That’s basically a no growth scenario.
When the Search Alliance was announced four years ago, Yahoo had 19.3 percent of the search market and Bing had 8.9 percent. The two boasted a combined 28.2 percent of the market (1 point less than today). Since that time, Yahoo and Bing have essentially switched places — or are moving toward that realignment.
Returning to the current month, Google and Bing both saw a 1 percent gain in query volume. Ask and AOL saw query volume losses. Across the five engines, overall search queries for July were up to more than 19.3 billion.