November Search Share: Google, Bing Up, Yahoo Down

Both comScore and Nielsen put out November search numbers that show Google and Bing up and Yahoo losing share. According to comScore:

Americans conducted 14.4 billion searches in November, up 1 percent from October. Google Sites accounted for 9.5 billion searches, followed by Yahoo! Sites (2.5 billion), Microsoft Sites (1.5 billion), Ask Network (548 million) and AOL LLC (401 million).

Here are the comScore numbers:

Picture 6

Now Nielsen:

Picture 7

Nielsen estimates that Google users conducted 6.5 billion queries vs. the 9.5 billion number from comScore. That’s a pretty massive discrepancy in terms of aggregate query volume. In comScore’s “extended search rankings,” Google Sites had 13.8 billion search queries overall.

Regardless of which numbers are consulted it appears that Yahoo is losing share incrementally to Google and/or Bing. Ask and AOL also appear to be as well.

Related Topics: Channel: Strategy | Stats: comScore | Stats: NetRatings | Stats: Popularity | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • patsiera

    It’s really no surprise that Google and Bing are both winning out. Yahoo is SOOOO 90s in its look and feel.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide