Official: Google Payday Loan Algorithm 2.0 Launched: Targets “Very Spammy Queries”

Google has confirmed they have released a new algorithm update to their Payday Loan Algorithm update over this weekend.

This algorithm specifically targets “very spammy queries” and is unrelated to the Panda or Penguin algorithms. A Google spokesperson told us:

Over the weekend we began rolling out a new algorithmic update. The update was neither Panda nor Penguin — it was the next generation of an algorithm that originally rolled out last summer for very spammy queries.

This comes with at no surprise to most SEOs and Webmasters who watch the space. There was a tremendous of rumors and signals of a major update over the weekend, intensifying over the past couple days as webmasters began to look at their analytics and the update has continued to roll out through Google.

The original Payday Loan Algorithm launched just about a year ago on June 11, 2013. Back then, Google’s Matt Cutts told us the algorithm impacted roughly 0.3% of the U.S. queries, but Matt said it went as high as 4% for Turkish queries where Web spam is typically higher.

Google told us this specific update is an international rollout and it affects different languages to different degrees, but this impacts English queries by about 0.2% to a noticeable degree. Here is a video back when Matt Cutts of Google announced the update was coming back in 2013:

(Spam image by Mike Mozart. Used under Creative Commons license.)

Related Topics: Channel: SEO | Features: Analysis | Google: SEO | Google: Web Search | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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