One Month In, Google+ Sees First Traffic Dip As Total Visits Drop 3%

New numbers released by Experian Hitwise show the first traffic drop for Google’s social networking service, Google+.  The drop occurred on the week of July 23rd as Google+  saw 1.79 million total visits compared to the 1.86 million the previous week.  Google+ had been steadily building traffic and did have a monster week on week of July 16th where total visits were up 283%.   Even in the week of July 16th, the traffic drop was starting to show:

In addition to the drop in total visits, the average time spent on Google+ decreased as well.  Last week the average time spent was down 10% from 5 minutes and 50 seconds to 5 minutes and 15 seconds.

One area that did increase is in upstream traffic via search engines.  40% of the total upstream traffic came from search engines, up 8% from the previous week.

Related Topics: Channel: Social | Google: Google+


About The Author: is the Chief Marketing Officer for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • kevint

    Makes plenty of sense, at this point Google+ has limited offering for the traditional facebook users. They dont have their silly games, and their friends havent made the migration. Once Google+ is fully open, and begins to be seen by the common user, i think traffic will pick up and steady, users will spend time on google+, but wont be their primary account probably for at least a year, depending on how fast they grow the network.

  • R.U.

    Since 7/29 I’ve visited exclusively through the iPhone app. Wonder how much of the dip could be early adopters moving from the web to mobile apps?

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