New numbers released by Experian Hitwise show the first traffic drop for Google’s social networking service, Google+. The drop occurred on the week of July 23rd as Google+ saw 1.79 million total visits compared to the 1.86 million the previous week. Google+ had been steadily building traffic and did have a monster week on week of July 16th where total visits were up 283%. Even in the week of July 16th, the traffic drop was starting to show:
In addition to the drop in total visits, the average time spent on Google+ decreased as well. Last week the average time spent was down 10% from 5 minutes and 50 seconds to 5 minutes and 15 seconds.
One area that did increase is in upstream traffic via search engines. 40% of the total upstream traffic came from search engines, up 8% from the previous week.