Paid Search And Marketing Grow Further & Further Apart
A few months back, I wrote an article for Marketing Land called “Is The Art Of Paid Search Marketing Dead?” in which I foolishly suggested there was still a small bit of art left in search marketing.
Art? Are you kidding me? Ugh. I haven’t been so wrong or felt so foolish in a long time. The truth is, there is no art in search and I believe we are moving to a time where there is very little marketing in search as well.
See what I mean in my latest piece on Marketing Land, where I outline the trends that show paid search diverging from marketing, and long for the old days when human marketing smarts were an essential part of the discipline.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.
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