• http://www.brickmarketing.com/ Nick Stamoulis

    There a million and one things to keep track of during a rebranding process. All of them need to be updated in order to ensure consistency across the board. I think it’s also important to give people plenty of heads up that things are changing so the switch doesn’t confuse people.

  • http://www.dynamikinternetmarketing.com/ Dino Gomez

    This is a great post Janet and as you said it’s important to consider social profiles for rebranding. Funny this was posted today. We just completed our rebrand and wrote the 11 Easy Steps for Improving Keyword Rankings on a New Domain- http://ow.ly/tRF6a

    We didn’t touch on the social element but on the technicalities from a web design standpoint to maintain SEO legacy. There is so much to account for in a rebrand but we have found it to be a very strategic marketing move. Best of all it is very enjoyable and always exciting.

  • http://www.dynamikinternetmarketing.com/ Dino Gomez

    This is a great post Janet and as you said it’s important to consider social profiles for rebranding. Funny this was posted today. We just completed our rebrand and wrote the 11 Easy Steps for Improving Keyword Rankings on a New Domain- http://ow.ly/tRF6a

    We didn’t touch on the social element but on the technicalities from a web design standpoint to maintain SEO legacy. There is so much to account for in a rebrand but we have found it to be a very strategic marketing move. Best of all it is very enjoyable and always exciting.

  • http://justinmcgill.net/ Justin McGill

    When you shut down your old site – it is CRITICAL that you forward it using a 301 to the new site. You’ll want to match all of your old URL’s to where they go on the new site and forward accordingly. This will forward your links along and help you to build up authority for the new domain.

  • http://www.mcccode.com/ MCC Code

    Re branding is a slow process, you do not need to simply change your name and profiles and go on from there, but rather is a slow migration so your followers get use to the idea with an ultimate grand finale at the end of that process

  • http://charismaworks.com.au/ davidbobis

    Thanks for the article, Janet. Some very useful info. As other commenters agreed/added, 301s and letting people know about the rebranding are very important steps to the SEO process. We are currently in the process of rebranding a website for a gym – as well as 301s, we’re informing all clients about the rebranding through email and social media marketing, news updates and other in-house promotions.

  • Jessy Thames

    Thanks for sharing such Valuable points Janet! Monitoring the portal overall is really a top notch either in branding or re-branding. However, I guess the authorship is one of the prominent factors that one should really want to look for. Nice read, tho’ :)

  • http://www.alertemarketing.com/ Alert eMarketing

    The Facebook page name can only be changed if you have less than 200 likes

  • David

    Thanks, Janet! I’m actually helping a couple of clients through their rebranding process, and it’s great to see other like-minded people thinking of strategy and tactical approaches – not just in pure marketing, but also in the technical and design process. I agree with some of the replies here too: 301 redirects, careful consideration on URL changes, social factors… Great post!