• http://searchengineland.com Andy Atkins-Krüger

    Matt – I think your headline might be a touch ‘strong’. I’ve been following Yandex’s statements over this and they’re making it very clear that they are responding to the 12-15% of Russian Yandex users who search using the Latin alphabet. That search activity is what is leading they’re indexing – so they are not attempting to index the globe – but rather what Russian searchers are interested in.

    If you think about it from their point of view, succeeding in Russia is absolutely key and with Google offering the ability for searchers to find results for Latin-script languages, there was always a risk that Yandex’s users would be forced to go to Google for those kind of searches – thereby losing that 12-15% share of their searches.

    Of course this is an attack on Google – in Russia – but I don’t think we should expect to see Yandex dramatically trying to capture search volumes in other markets. Not just yet anyway….


  • Matt McGee

    Fair enough, Andy, but they do now have an English-language search engine, right? That, to me, equates to “going global.” :-)

  • http://www.searchlightinteractive.com stepintothelight

    From Russia with Love…

    How about the link love to Google, Yahoo and Bing at the bottom of results?

    They appear to be “follow” links too. Perhaps Google will do the same… look somewhere else… Yandex. ; )