• fran farrell

    more like hockey

  • Pat Grady

    This area of attribution deserves more attention, very happy to see G promoting it from obscurity to a lil higher position. Most of our peers still don’t understand the value of this data, we consider that a competitive advantage! Eventually G will push it front and center, I’m thinking right about the time they make the paid premium attribution modeling available for free. You can’t optimize ROAS using last-in only, though most don’t have a clue that this is the case.

  • http://twitter.com/offgridminds chartist

    I especially like the part about discovering poor ad text. I will use this and test if we can spot easier nonperforming ads.

  • yasir usman

    Search Engine Optimization |SEO| Tools – Softwares – Services – Guides – Tutorial & Ebooks