SearchCap: App Extensions Coming To Bing Ads, Apple’s Search Ambitions & How To Win At SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: App Extensions Coming To Bing Ads App extensions will be available to advertisers on Bing Ads starting next spring. Timed to coincide with the removal of explicit mobile OS targeting, app […]
Amy Gesenhues on November 7, 2014 at 4:06 pm | Reading time: 4 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- App Extensions Coming To Bing Ads
App extensions will be available to advertisers on Bing Ads starting next spring. Timed to coincide with the removal of explicit mobile OS targeting, app extensions will be targeted automatically to a user’s OS and device. The extensions will feature an app’s icon and a call-to-action to download the app, as opposed to a click-to-download […] - Apple Webcrawler: More Potential Evidence Of Search Ambitions
Apple Insider reports on the discovery of a web-crawling bot originating from Apple’s servers. It was first “outed” by developer Jan Moesen. This is what Moesen saw: Moesen reports that the bot is only crawling HTML, “not the CSS, JavaScript or image files.” Then he asks whether this is an “official Apple project” or just “someone crawling the web […] - Bing Ads To Retire Explicit Mobile OS Targeting In March 2015
To complete its path to compatibility with Google AdWords, Bing Ad has announced that explicit OS targeting will be retired in March of next year. No longer will you have the option to target ads to a specific mobile operating systems as you are now. Instead, what advertisers will see beginning in March 2015 is […] - Pound Wise, Penny Foolish SEO (And Content Marketing)
For many B2B businesses, good SEO used to be a side effect of other marketing efforts. But columnist Tom Schmitz warns that this strategy isn’t sustainable in the long-term. - How To Win At SEO & Content Marketing In 2015
Good news, content marketers: SEO hasn’t really changed! Columnist Nate Dame explains how to get the most bang from your SEO buck in 2015. - Understanding Question/Query Answering In Search & How It Relates To Your Website
As Google delves further into semantic search, our focus must shift from targeting keywords to answering questions. Columnist Barbara Starr shows how you can use structured data to help search engines understand your content.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- This Amazing ‘Double-Sided’ Video Tells The Story Of Two Honda Civics
- Product Page Traffic & Conversions Rising As Holiday Shopping Commences
- Introducing Marketing Land’s Online Retail Sales Report
- New Windows Phone “Ad Mediator” Lets Developers Stack Ad Networks
- Facebook Makes It Easier To Unfollow People & Pages In News Feed
- Collect Customer Reviews Right From The Gmail Inbox
- Mark Zuckerberg Promises To Give Facebook Users More News Feed Controls
- Amazon’s Echo Joins The Virtual Assistant Race
- 5 Old-School Sales Techniques We Need To Bring Back To Online Marketing
- Is Marketing A Zombie?
- Google Patent For Ads That Follow You Surfaces
- How Marketers Can Increase Engagement & Sales With Real-Time Email
- Why You Need A Marketing Technology Strategy
- Forbes Ranks The Top 50 Most Influential CMOs Of 2014
- Mark Zuckerberg On Facebook Organic Reach: We Optimize For Users Not For Businesses
- Tablet Traffic: Samsung, Microsoft Gain, iPad Remains Dominant
Search News From Around The Web:
Industry
- Advice Interactive Group Closes First Round of Funding For Local Search Tool, Search Engine Journal
Link Building
- 6 Link Removal Request Techniques That Actually Work, Search Engine Journal
Local & Maps
- Using the Sitelinks Search Box for Your Local Business, www.localvisibilitysystem.com
Search Marketing
- If You’re Doing Social Media For SEO, You’re Doing It Wrong, authoritylabs.com
Searching
- 5 Super Basic Excel Tips for the SEM Beginner, 3Q Digital
SEM / Paid Search
- 3 Things My Cats Taught Me About PPC, www.wordstream.com
- Bing Ads October Release Summary: Investments in Scale, Simplicity, and Tracking, advertise.bingads.microsoft.com
- Custom Holiday Kit Available for Ad Agencies in the US and Canada, advertise.bingads.microsoft.com
- Data Quality Update for Bing Ads Customers, advertise.bingads.microsoft.com
- Google Quality Score Algorithm Change In October?, Search Engine Roundtable
- How To Master Google Analytics, www.selfmadebusinessman.com
- PPC Campaign Setup Best Practices, www.beyondthepaid.com
SEO
- Google Penguin 3.0 – What You Need To Know, feinternational.com
- SEO: The Case for Optimizing Amazon, Practical E-Commerce
- Understanding Important Search Ranking Factors, www.imageworkscreative.com
- Using the Sitelinks Search Box for Your Local Business, www.localvisibilitysystem.com
- What SEO Used to Be Versus What SEO Is Now, www.quicksprout.com
- When Optimizing for SEO and the Semantic Web, Don’t Forget Your Audience, SEO By The Sea
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.