SearchCap: Google & Bing pirate agreement, local SEO & PPC tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google says no algorithm changes in new deal to demote pirated content in UK search results
  Feb 20, 2017 by Barry Schwartz

  Google and Microsoft Bing agree to reduce pirated content from their search results in an agreement named the Voluntary Code of Practice.

• Dos and don’ts of PPC advertising for universities
  Feb 20, 2017 by Pauline Jakober

  For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns.

• 6 business types that reap the most reward from local SEO
  Feb 20, 2017 by Pratik Dholakiya

  Does your business serve a local market? Columnist Pratik Dholakiya shares tips for six business types that can really benefit from local search engine optimization.

• Growing your agency with retainer-based relationships
  Feb 20, 2017 by Digital Marketing Depot

  Uncover some of the secrets behind building successful, ongoing relationships with clients — including leveraging marketing automation. In this white paper from Sharp Spring, you will: hear about the many benefits of retainer-based business. get tips on how to approach client relationships. learn how to identify which clients are a good fit for your agency. […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Amazon matches Walmart, drops free shipping minimum to $35
• Mark Zuckerberg’s manifesto: How Facebook will connect the world, beat fake news and pop the filter bubble
• The Digital Marketer’s Guide to AI-Powered Conversion Rate Optimization
• How to write PPC text ads in 2017’s sophisticated environment
• Report: E-commerce accounted for 11.7% of total retail sales in 2016, up 15.6% over 2015
• Facebook Jobs makes having a Page that much more valuable for SMBs
• Turn your email challenges into opportunities to get more personal
• Snap starts selling Spectacles, accessories online ahead of IPO
• A 9-step guide to increase your landing page conversion rate
• MarTech Landscape: What are VAST and VPAID?
• The 4 truths of programmatic marketing
• Reports: Digital, especially mobile, driving trillions in offline retail spending
• Grow customer loyalty and usability with in-app real-time personalization

Search News From Around The Web:

Industry

• Bing & Dogpile Celebrate President’s Day But Not Google, Search Engine Roundtable

Local & Maps

• Google Local Pack Showing "Near You X Minutes Ago", Search Engine Roundtable
• People in Google Earth’s 3D imagery, Google Earth Blog

SEO

• Do it Yourself SEO Split Testing Tool With Causal Impact, Distilled
• Hacked Site Mess In Google Search Console, Search Engine Roundtable
• SEO basics: What is crawlability?, Yoast
• Strategic SEO Decisions to Make Before Website Design and Build, Moz

Search Marketing

• SEO vs SMM: Why You Need Both for a Successful Strategy, SEM Rush
• From Clicks Into Bricks: Using Search To Drive Shop Visits and Sales, periscopix.co.uk