SearchCap: Google iOS app, broken AMP & Apple results

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google iOS search app adds Touch ID for reentering your private searches
  Sep 27, 2016 by Barry Schwartz

  Google’s iOS search app can unlock your incognito mode private searches using Touch ID.

• Google AMP breaks the desktop search results
  Sep 27, 2016 by Barry Schwartz

  Looks like a bug with Google’s desktop search results were caused by accelerated mobile pages showing up in the desktop results.

• Content and SEO: Building linkable content
  Sep 27, 2016 by Andrew Dennis

  What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share.

• How do you deal with local SEO KPIs that don’t pass the smell test?
  Sep 27, 2016 by Andrew Shotland

  We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn’t just rely on free Google tools for data collection and analysis.

• Google News ‘Lite’ mode app launches for slower internet connections
  Sep 27, 2016 by Barry Schwartz

  A new ‘lite’ mode is available in India for the Google News Android app. It uses one-third of the data of the full mode.

• When is Google’s birthday? Google turns 18 & makes itself a doodle to celebrate
  Sep 27, 2016 by Amy Gesenhues

  Designed by doodler Gerben Steenks, the animated doodle leads to a search for “when is Google’s birthday.”

• Google My Business API adds features in version 3.1
  Sep 27, 2016 by Barry Schwartz

  Version 3.1 of the Google My Business API is now out. Here is what is new.

• Apple now has public place pages — but what exactly are they for?
  Sep 26, 2016 by Greg Sterling

  Apple places URLs appear to be for the purpose of sharing with non-Apple users.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• 5 Ws of the sharing economy: How social data gives marketers a competitive edge
• The truth behind McDonald’s ice cream conspiracy theory and other brand myths
• Why contextual campaigns provide value across the enterprise
• MarTech Today: Einstein and marketers, Snap’s Spectacles & Google’s new ‘Science Datasets’ schema
• Facebook’s advertiser count surpasses 4 million brands, with 20% buying video ads
• Salesforce launches its Commerce Cloud

Search News From Around The Web:

Industry

• Creating Better PPC Ad Copy for SEM & Social Media: Case Studies & Tips at SMX, BruceClay.com
• How to Strengthen Your Retail Presence on Amazon, Pinterest, Facebook & Polyvore, BruceClay.com

Local & Maps

• Google Testing "Near City" in Local 3-Pack, thesempost.com
• Post-earthquake Kumamoto in Google Earth 3D, Google Earth Blog
• Walk the Ryder Cup at Hazeltine like the pros with Street View, Google Lat Long

Link Building

• Bad Links SEO, Get Rid of Them Fast (Here is How), Chapter Five
• 13 Advanced Link Building Strategies You (Probably) Haven’t Used, ViperChill
• 3 Surprising Lessons From Building 26,000 Links, Moz
• Early thoughts on Penguin 4.0, Marie Haynes
• Google Penguin 4.0 Update Was A Minimal Impact, Search Engine Roundtable

Searching

• Looking for language leaders!, DuckDuckGo Blog

SEO

• 46 Updated DeepCrawl tweaks to Make a Website Soar in Google, State of Digital
• Google May Have Rolled Out Penguin 4.0 Before Its Launch Date, Search Engine Roundtable
• Google My Business (Finally) Adds Advice for Working with SEO Companies, Imprezzio Marketing
• Yoast SEO 3.6, Yoast

SEM / Paid Search

• How Do I Get Started In PPC?, receptional.com
• Examining Whether AdWords Bid Headroom Leads to Higher CPCs on Brand Keywords, Merkle
• Funny: Humor Can Work In PPC Ads, Search Engine People
• How-To: Migrate Traffic from an Existing AdWords Account, 3Q Digital