SearchCap: Google search analytics upgrade, Bing Ads edits & SEO makeup

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google search analytics report adds the ability to compare queries
  Jun 16, 2016 by Barry Schwartz
  You can now compare one search phrase to another in the Google Search Analytics report within the Google Search Console.

• Now you can edit text ads and address disapprovals in Bing Ads apps
  Jun 15, 2016 by Ginny Marvin
  Make quick fixes and updates to Bing text ads right in the iOS and Android apps.

• Brief change suggests local SEO ranking factors are different for branded queries
  Jun 16, 2016 by Joy Hawkins
  What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations.

• The role of technical SEO is “makeup?” Really?
  Jun 16, 2016 by Patrick Hathaway
  In a response to a column published earlier this week about the place of technical SEO, contributor Patrick Hathaway argues that technical SEO is much more than a “nice to have” feature.

• In case you missed it…
  Jun 16, 2016 by Sponsored Content: Bing Ads
  More reach and more results. With Bing Network, advertisers are connecting with the right people, where and how they want to be reached — all in a more natural, predictive and personal way. It’s the intelligence that spans not only Microsoft products, but across platforms and partners. And as part of a comprehensive advertising approach, […]

• Why certain opinions matter more than others when it comes to swaying consumer’s buying habits
  Jun 16, 2016 by Digital Marketing Depot
  Influence is far from a level playing field, but it isn’t necessarily for the reasons you might expect — fame, fortune and celebrity status. According to author Malcolm Gladwell, more influential individuals are known as mavens or “information brokers,” who have a wealth of knowledge and know how to share it. In other words, influence is about […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Kiosked launches wrapper so any 360-degree video/still can fit into any mobile IAB ad format
• Common misconceptions when measuring SEO content performance
• How to quickly find and export all subdomains indexed by Google
• Moz shows you how to clean up your citations to rank higher in search
• How B2B marketers can win the battle for attention
• Survey: Pre-roll ads are a major barrier to watching online news videos
• 4 reasons to love the Marketing Technology Landscape supergraphic
• Taykey opens Trends Advertising targeting to programmatic
• MarTech Today: IBM’s Watson powers Lucy, Taboola teams with AppNexus & Twitter targets emojis
• Why location is the hottest topic in digital marketing right now

Search News From Around The Web:

Local & Maps

• Two become one, Hunga Tonga and Hunga Ha’apai, Google Earth Blog
• Video Deep Drive: Is Google abusing its power in local search in the United States?, Local University

Link Building

• Icelolly: Google Penguin Penalty Recovery and Organic Growth, linkresearchtools.com
• Link Building Expectations vs. Reality, verticalmeasures.com

Searching

• Google Image Search Opens Images In New Window For Many, Search Engine Roundtable
• Google Testing Mini-Carousel In Knowledge Graph, serptests.com

SEO

• Analyzing Google’s Latest Mobile Friendly Update, Search Engine People
• SEO Tips and Tactics for Content Marketing, Online Marketing Blog
• Why Would Google Crawl Rate Change With CDNs? It Has To Learn., Search Engine Roundtable
• Yet Another Update: Yandex News Q2 2016, Russian Search Marketing

SEM / Paid Search

• How To Excel Your Search Query Reports, PPC Hero
• The Art and Science of Ad Copy Testing: Follow-up Q&A, Bing Ads Blog