SearchCap: Google Timeline Knowledge Graph, AdWords Click Fraud Service & Google Axing Features
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- How To Conduct A Winning Local Search Audit
Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a local search audit. The questions range from the type and quantity of data to include, to what processes and tools can be used to speed up the audit. This topic is well covered on many blogs, […] - AdWords Click Fraud Service Found Using Google’s Trademark, Promoting Itself On YouTube
How’s this for brazen? For at least two years, a Russian hacker has been running a cheekily-named click fraud service called GoodGoogle, promoting it in videos on Google’s YouTube and using Gmail accounts to correspond with customers. Online security expert, Brian Krebs, recently brought the scam to light. The service enables advertisers to quickly run […] - Link Building and Content Marketing: How They Work Together – August 5th Webcast
Digital Marketing Depot presents “Link Building and Content Marketing: How They Work Together” on Tuesday, August 5th at 1 PM EDT. Jon Ball of Page One Power will discuss how link building and content marketing work together. He’ll also why links are still relevant, how to approach a link building project, and realistic link building […] - Managing The Very Short Tail: 9 Tips To Manage A 10 Keyword Account
Everybody loves the long-tail and diversified PPC accounts. However, sometimes these ideals just aren’t possible. Some accounts inherently have only a short tail. This applies heavily to lead gen advertisers that measure post-lead activity to determine actual profitability. Are the insurance quote requests turning into policies? Are the edu inquiries turning into students? Are the mortgage […] - Google Search Designer Explains Why Some Features & Tools Get Axed
Google often removes features from their search results and other services. Jon Wiley, Google’s Principal Designer of Google Search in a Reddit AMA (ask me anything) thread answered the question on why Google removes features people love. Most recently, Google completely disabled the Google discussion forum search filter, which was actually removed from the search […] - Google Testing Timeline View In Knowledge Graph
Google is testing a new knowledge graph interface for showing a timeline of data, facts and knowledge in the top carousel section of the Google search results. Florian Kiersch spotted this first and captured a video of it, posting the video on Google+. The timeline shows you data elements related to your search query. When […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google Glass App Landscape (Finally) Showing Signs Of Growth
- Roost Enables Web Push Notifications, Coming Soon To Mobile Browsers
- Zillow Buys Rival Trulia For $3.5 Billion In Stock
- Turn Your Blog Into A Learning Center To Win At Content Marketing
- The Retargeting Trap: How Targeting Conversions Hurts ROI
- Cool Janrain Tool Shows The Data You Expose When You Log In Socially
Search News From Around The Web:
Local & Maps
- Crap Google Results & Yelp, Mike Blumenthal
- Google 7 Packs Dropped But Probably Not as Much as MozCast Indicated, Mike Blumenthal
- Google Local Algorithm Update: What You Need to Know, Covario
Link Building
- What is Now Safe to Link to?, SEO Theory
- Link Building Poll: Are All Link Building Efforts Google Spam?, Search Engine Roundtable
- Why ‘Broken Link Building’ is Going to Get Slapped by Google, blog.similarweb.com
Searching
- Through the Google lens: search trends July 18-24, Official Google Blog
- Google’s most popular questions, Telegraph
- Demographic Anomalies: US Edition, Wolfram|Alpha Blog
SEO
- How Knowledge Base Entities May be Used in Searches, SEO By The Sea
- Jennifer Slegg on Google Quality Ratings & More on Webcology, The SEM Post
- Start Writing Like an Authority: Master Article Structure, SEMrush Blog
- Survival of the Fittest: How I Found SEO in the Galapagos Islands, Renegade Search
- Ultimate List of Must-Have Tools for Your SEO Toolkit, The SEM Post
- The Top 7 SEO Web Design Methods to Increase Visibility, Search Engine Guide
SEM / Paid Search
- All You Need to Know to Succeed With CPA Bidding, PPC Hero
- Getting Top Position With Location Based PPC On A Budget, Search Engine People Blog
- Google’s Quality Score Whitepaper Attempts to Set the Record Straight, 3Q Digital
Search Marketing
Explore more on
BrightLocal
Click fraud
Content Marketing
Covario
Dept Growth Marketing, Inc.
Digital marketing
Gmail
Google
Google Glass
Google Search
Google+
Jennifer Slegg
Knowledge graph
Link building
Martech
Page One Power
Pay-per-click
Search Engine Advertising
Search Engine Land
Search engine marketing
Search engine optimization
Trademark
Trulia
W. Michael Blumenthal
YouTube
Zillow
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