This day in search marketing history: March 9
Google's Fred update, plus: people also ask, personalization, Google puts bad merchants on notice and more.
Topic: Trulia
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
Google Rolls Out Search App Redesign For Android Lollipop Devices
Google announced today it is rolling out a redesign of its Search App for Android devices running on the Lollipop OS. Along with the “…bold colors, fluid animations and simplified layouts” of the new material design, Google says the updated app allows Nexus 6, Nexus 9 and Galaxy Note 4 users to set their device […]
How To Generate Customer Experience Reviews For SEO – Part II
In part 1, we talked about some practical tips for converting a satisfied customer to a raving fan who is willing to talk about their experience with your service-based company online. In this article, we’ll discuss how to get that fan to talk about your website in a way that benefits your search marketing efforts. Creating […]
SearchCap: Google Timeline Knowledge Graph, AdWords Click Fraud Service & Google Axing Features
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Conduct A Winning Local Search Audit Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a local search audit. The […]
SearchCap: Foursquare Swarms, Facebook Search & Google Maps Explore
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s Time For Marketers To Attend To The Branding Benefits Of Search Google recently released a study that concluded, “Search Ads Lift Brand Awareness.” The study tested brand recall for searchers […]
SearchCap: Bing Opens EU ‘Forgotten’ Form, Marin Supports Google Shopping Campaigns & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Marin Software Adds Support For Google Shopping Campaigns Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords […]
SearchCap: Google Maps Transit Expands, Yahoo & Ripoff Report & Search Impact Elections
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Gender Bias In Digital Marketing Is Real WordStream, the paid search platform, published an eye-opening study this week on gender bias in the online marketing industry. Using its internal data, […]
FindTheBest Launches Real Estate Search, Taking On Zillow And Trulia
FindTheBest is a structured data directory or discovery tool for comparing products, services and entities in a wide array of categories such as Travel, Health, Education, Finance and Home & Garden among others. It looks very much like a “search engine” but founder Kevin O’Connor argues it’s much more efficient and effective than general search […]
Long-Term SEO: Sustainable Tactics, Strategies & Solutions
Last month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West. I have worked in the search industry since 1995. I have seen search engine optimization (SEO) trends and tactics come and go… and I’ve also seen fundamental, universal concepts get stronger and stronger over time. So what […]
Live @ SMX East: Up Close & Personal With Google Glass
It’s Google’s latest “moon shot.” Google Glass. A wearable computer that offers hands-free access to both the consumption and creation of online content. Some say Glass changes everything, while others remain skeptical about Glass’ place in the digital future. This much is certain: Many brands have already built — or are currently designing — apps […]
KitchMe Launches Recipe Search Engine For Google Glass
KitchMe, a recipe and meal-planning website recently acquired by Coupons.com, has launched what appears to be the first recipe search engine and cooking assistant app for Google Glass. The app is free and currently available at kitchme.com/googleglass. I wore Glass in my own kitchen about a month ago and immediately thought it would be fun […]
SearchCap: The Day In Search, June 4, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Your Own “Pins” On Pinterest Pinterest announced a new, useful search feature that allows you to filter your search results to just your own Pins. You can now search for […]
Trulia Is Making A Real Estate Search App For Google Glass
Google Glass may never become a popular consumer device, but that’s not stopping Trulia from making what should be the first real estate search app for Glass. The real estate search engine revealed its plans to San Francisco’s NBC affiliate over the weekend and shared more details in a blog post Monday. When available, the […]
SearchCap: The Day In Search, May 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Video: Google’s Matt Cutts On Advertorials & Webmaster Guidelines Google’s head of search spam, Matt Cutts, posted a new video today on YouTube clarifying Google’s stance on Advertorials and “native advertising.” […]
“Trulia Suggests” Search Results Without Searching
One of the very interesting things going on in search is the phenomenon of “predictive search” or personalized recommendations based on a range of user data inputs (i.e., behavior, context, etc). Effectively, these are search results produced without entering a query into a search box. Much of what is happening in mobile and Google Now is […]
SearchCap: The Day In Search, March 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook Updates Newsfeed, No Impact On Graph Search (Today) We’ve covered this morning’s changes and enhancements to Facebook Newsfeed over at Marketing Land: Facebook Newsfeed Evolving Into “The Best Personalized Newspaper” […]
SearchCap: The Day In Search, September 14, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Simple Guide To Understanding The Searcher Experience When search engine optimization (SEO) professionals talk about the searcher experience, they often cast their personal mental models onto the minds of searchers. […]
SearchCap: The Day In Search, September 6, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Offers Own Version Of “Pepsi Challenge” Against Google: “Bing It On” Surely you remember (or have heard about) the now classic “Pepsi Challenge” ad campaign from the 1970s and early […]
SearchCap: The Day In Search, August 21, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Tools Adds Clarity to Traffic Alerts: What To Do If You Receive One For some time (since at least March), Google webmaster tools has been sending messages to site […]
SearchCap: The Day In Search, April 10, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelpy Insights: Yelp Adds Two New Search Filters, Looks To Add More Is there a battle brewing in the area of searchable local content and reviews? Foursquare has been making some […]
How “Facebook Search” Could Help Google Escape The Antitrust Noose
Last week in the Chicago Tribune former judge and scholar Robert Bork (who is also a Google advisor) penned an opinion column arguing that by the accepted standards of antitrust law Google has done nothing legally wrong. Bork says, “There is extraordinary competition in the search engine business. Look at the proliferation of what are […]
SearchCap: The Day In Search, February 15, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The State Of Online Marketing In Russia For online marketers, Russia offers two appealing qualities: It’s one of just five countries in the world where Google isn’t the market leader, and […]
SearchCap: The Day In Search, January 13, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s New China Plan: Target Display Advertisers, Report Says Despite its ongoing struggles in China, Google reportedly has a new plan for its business there: targeting display advertising, particularly amongst the […]
Google’s Maslan Says The Company Not Pushing Into Real Estate
In an on-stage interview during the Inman Real Estate Connect conference this week in San Francisco Google’s Carter Maslan said that the company was not pushing into real estate specifically or going to build a direct national database of property listings and become a “universal MLS”: “What we are doing in real estate is really […]
Google Plans To Buy Its Way Into Real Estate
Google is making its intentions in the real estate vertical more clear. Speaking this week at Inman Real Estate Connect, an industry conference, Google’s Sam Sebastian reportedly said: “We’re actively looking to acquire one to two small real estate companies a month.” (Update: We now understand that the Realtor.org blog post linked above may have […]
Google Mulling Several Ways To Integrate Ads On Maps
A number of articles appeared that speculate about or discuss ads on Google Maps (PC and mobile) now and in the future. Google Maps is one of Google’s most successful and valuable properties — arguably even more so in mobile — and the company is going to be both careful and thoughtful about how it […]
SearchCap: The Day In Search, December 21, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Paper: Google Using Legal And Accounting Tricks To Avoid UK Taxes The Guardian in the UK is reporting that Google is using “a cross-border network of subsidiary companies to ensure it […]
Google Maps Makes Real Estate Search More Visible
Google continues to make real estate listings more prominent inside Google Maps, and in doing so, it continues to inch closer to being a full-fledged real estate search engine. The company announced today that a new “real estate” option has been added across Google Maps. It appears under the “More” tab, along with Photos, Videos, […]
Google And Newspapers Continue Their Ambivalent Courtship
Ambivalent is word that best describes newspaper publishers’ relationship with Google and Google News in particular. Some publishers see Google as a partner or potential partner and some consider Google to be the devil incarnate, responsible for virtually all their woes. For its part Google sees itself as a supporter of newspapers, helping them by […]
SearchCap: The Day In Search, July 6, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search Makes SafeSearch Toggle Switch Quicker Google Image Search has made it a bit easier to toggle between the three levels of SafeSearch. SafeSearch is the adult image filter […]
Land Grab: Google Expands Real Estate Listings
MLS, Zillow, Trulia, Realtor.com, Craigslist, fellow real estate listings sites, newspapers and other classified ad providers … please meet your new neighbor: Google.com. Google has expanded its real estate listings and added extra search functionality for users to find property listings in Google Maps. A Google Maps search for “seattle real estate” looks mostly like […]
AP Becomes “Bad Cop” To “Protect” Newspaper Content Against “Misappropriation”
The Associated Press announced an aggressive new policy whereby it is going to try and get more money for newspaper content online or take legal action against “copyright violators” and those that won’t pay. From the AP’s own press release: The Associated Press Board of Directors today announced it would launch an industry initiative to […]
SearchCap: The Day In Search, February 11, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, August 25, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, July 11, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, June 30, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Adds Real Estate Pull-Down Filter To Maps
Google has offered the capacity to search real estate listings for a long time. For example, when entering queries such as “homes for sale in San Francisco,” a “one box” result used to show pull-down menus for “location” and “listing type.” Activating these boxes would then lead into a specialized “Google Base” screen that allowed […]
SearchCap: The Day In Search, April 9, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.