Topic: Page One Power

SEO

Chapter 6: Link building & ranking in search engines

Here we get into the link building elements of the Periodic Table of SEO Factors. Links were the first major “off-page” ranking factor used by search engines.  Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis as a way to […]

Here’s an exclusive insider look at SMX East

Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than 50 world-class speakers to NYC, and we can’t wait to see you there. If you’re involved in SEO, SEM, marketing, content, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s […]

SearchCap: Local SEO, Link Building & Negative Keywords

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How I Saved $1M Using Negative Keyword Lists Oct 2, 2015 by Carrie Albright Is it worth it to use negative keyword lists? Columnist Carrie Albright shares her thoughts, plus an […]

SearchCap: BingBot Mobile, Google Penguin Rolling & AdWords Changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link Building with Content: The Experienced Route to SEO – November 11 Webcast Successful SEO is not “content marketing –vs.– link building”. It’s content marketing with link building. Quality content attracts […]

SearchCap: The Day In Search, March 26, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How A Single Guest Post May Have Gotten An Entire Site Penalized By Google Google made it clear earlier this year that those doing guest posts “for SEO purposes” might be […]

SearchCap: The Day In Search, February 13, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Expands Mobile Sitelinks Coverage In US, Will Roll Out To EU Markets Bing Ads announced today that it will complete roll out of sitelink extensions on mobile devices in […]

SearchCap: The Day In Search, September 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Official: Google Rolling Out App Launcher, Flat Logo The testing is over. Google has confirmed its plans to add a new app launcher to the main Google navigation bar that will […]