SearchCap: The Day In Search, September 19, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Wallet Now Live, But In Very Limited Availability

    As expected, Google has formally announced the first rollout of Google Wallet — the company’s first official entry into the growing mobile payments space. But Wallet is only taking a baby step today. Google says the app is only being made available to Sprint Nexus S 4G phones, and users will be able to pay [...]

  • 3 Great Questions That Can Improve Your PPC Campaigns

    I hate people who claim to have all the answers. Well, okay, hate is a pretty strong word, so let me rephrase. People who are smarty-pants know-it-alls are ‘not my preference.’ On the other hand, I love people who ask great questions. Great questions are those deceptively simple questions that stop you in your tracks, [...]

  • Marketing Personas on Wed, Facebook Advertising on Thursday – Webcasts this week

    Search Marketing Now, our sister site, will host two webcasts this week. On Wednesday, September 21, Vanessa Fox and Erezk Barak of Optify will deliver a presentation on “Using Personas to Boost Online Marketing and SEO Success.” This webcast will explore just how to build and manage search personas to optimize your search marketing campaigns. [...]

  • Hot At Sphinn: How To Attract New Followers, Impact Of Twitter’s t.co & More

    Sphinn saw one of its busiest discussion weeks in a long time last week, with exactly half of the articles published attracting comments from Sphinn members. The busiest conversation happened around our “Discussion of the Week,” which touched on ideas for attracting new followers/fans on social networking sites: What Do You Look For When Deciding [...]

  • 4 Tips For Taking Ownership Of Your Local Business’ Online Presence

    David Segal’s story in The New York Times earlier this month about the virtual closing of local businesses on Google Places and the significant and negative impact it has had on some real-world businesses – is the latest warning that losing control of your business’ online presence can have a detrimental effect on your ability to [...]

  • Consider Mobile Content Carefully For Users & Better SEO

    I’ve spoken a lot in these columns about the differences between mobile SEO and desktop SEO, often warning webmasters to do more than just reformat their desktop content for smaller screens. But if you’re in the process of creating a mobile site, you may be wondering what to put on your mobile site that’s different [...]

  • How To Maximize The Value Of SEO Client On-Boarding

    What is the correct process for on-boarding new clients at the enterprise level? How do you get the most value out of the on-boarding process, for all participants? I often hear questions about the brass tacks of search marketing campaigns: how is reporting handled? What happens when we engage, how does the on-boarding process work? [...]

  • Facebook Plays Nice With Twitter, Will Allow Users To Turn Wall Posts Into Tweets

    It has been reported by the BBC, that Facebook will soon be allowing users to sync Twitter accounts with their Facebook updates. Previously only Facebook pages or the use of third party applications had this type of linking ability. Of course, the odd man out in this revelation is Google+. Facebook and Google+ haven’t been [...]

  • Google Wallet Launch Largely Symbolic But Important

    According to documents seen by TechCrunch, Google Wallet is launching later today a bit behind schedule. As we discussed when the announcement was initially made in May, only a small number of people will initially have access to Google Wallet. There are only a handful of merchant and retail partners and only one handset currently [...]

  • Google Angers AdWords API Developers By Revoking Access, Then Begins To “Provisionally” Allow Access Again

    In a move that Google says was designed to “ensure quality, improve Google products and services and compliance with AdWords API Terms and Conditions,” the company earlier this week revoked access to the AdWords API to a large number of developers, raising the ire of many who complained about a lack of warning and communication, [...]

  • Google, Yelp, Others To Appear At Antitrust Hearing Wednesday

    Next week on Wednesday the Senate Judiciary Committee Subcommittee on Antitrust, Competition Policy and Consumer Rights will hold antitrust-related hearings on Google. This is a proceeding separate from but broadly related to the wide-ranging FTC antitrust investigation. The title of the hearing is “The Power of Google: Serving Consumers or Threatening Competition?” This title perfectly anticipates the two [...]

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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