Digital PR examples: 13 powerful campaigns and strategies that work
Building brand authority can be just as important as backlinks for SEO. Here are 13 effective ways to use digital PR to gain visibility, rankings, and traffic.
Topic: The Daily Telegraph
Daily Mail ‘set to sue’ Google over Bard copyright issues
Google is accused of illegally taking hundreds of thousands of the newspaper's articles to train its ChatGPT rival, Bard.
Europeans again raise the specter of breaking up Google
More of a bargaining position, it's extremely unlikely to actually happen.
SearchCap: Google Express search promo, SEO goals & search pictures
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New test prominently showcases Google Express in mobile search resultsDec 29, 2017 by Ginny Marvin A test includes a new callout and ad treatment for the shopping program in mobile search […]
Report: Google to appeal $2.7 billion EU fine
Google still required to make changes to search results during appeal process.
SearchCap: Google algorithm update, iOS10 widgets & images in mobile
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google downplays the Google algorithm ranking update this week as “normal fluctuations”Sep 16, 2016 by Barry Schwartz Was there a major Google algorithm change this week? Many webmasters believe so. Google […]
SearchCap: Bing News PubHub, AdWords features & ranking tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing News launches PubHub, a portal for news publishers to submit their sitesJun 7, 2016 by Barry Schwartz Bing News has launched their Bing News PubHub, a place to submit your […]
To Fight Radicalism In The UK, Google’s Giving Away Free Search Ads
Company to extend AdWords credits to NGOs under Google AdWords Grants program.
Google Launches Live Label In Carousel For Live Blog Publishers
Google officially launched new live blog schema for publishers to communicate when they are "live blogging" events and topics.
SearchCap: Google Gets Firehose, Google Algorithm Tweaks & Yahoo Gemini
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Gemini Gaining Mobile Search Share, But Not At Google’s Expense, Yet A criticism of the Yahoo Bing partnership is that the two have merely traded market share rather than cut […]
SearchCap: Google Image Bug, Bing Search Tests & App Linking
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Tests New Search Results Design & Top Navigation Bing is testing several new interfaces for their search results. The tests interface includes moving the top navigation below the search box, […]
SearchCap: Google Wins In Germany, Google Knowledge Vault & Bing Ads Close Variants
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Launches Close Variants Test In US Earlier this month, Google made waves when it announced it is removing the option to turn off close variants targeting, making true exact […]
SearchCap: Google On Site Moves, Google Shopping API, Greece Okays Google Maps Street Views
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Takes Down Japan’s Honinbo Shusaku Doodle On Google UK On D-Day, Offers Apology The Telegraph reports Google has taken down a Google Doodle, aka Google Logo, from Google UK and […]
Google Takes Down Japan’s Honinbo Shusaku Doodle On Google UK On D-Day, Offers Apology
The Telegraph reports Google has taken down a Google Doodle, aka Google Logo, from Google UK and some other countries, out of respect for D-Day. The Doodle featured Japan’s Honinbo Shusaku, a top professional Go player. Go is a board game for two players that originated in China more than 2,500 years ago. The Doodle […]
SearchCap: The Day In Search, January 14, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp Turns Up The Heat: 285 Consumer Alerts Issued Over Fake Reviews It’s been almost a year and a half since Yelp began issuing Consumer Alerts when a business on its […]
Yelp Turns Up The Heat: 285 Consumer Alerts Issued Over Fake Reviews
It’s been almost a year and a half since Yelp began issuing Consumer Alerts when a business on its site has been caught trying to get fake reviews; but after a cautious start, that program appears to be turning up the heat. According to an interview with CEO Jeremy Stoppelman in The Telegraph, Yelp has […]
SearchCap: The Day In Search, October 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Places Expands To Canada, UK Bing Places is finally available beyond U.S. borders. The company announced today that local businesses in Canada and the United Kingdom — and search marketing […]
SearchCap: The Day In Search, September 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Knowledge Graph Gets Smarter With Comparisons & Filters Google’s Knowledge Graph is a little smarter today with the addition of filters and a way to compare two Knowledge Graph items […]
SearchCap: The Day In Search, September 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Automatic Authorship With Google+ Sign In Google announced an even easier way to get your picture into the Google search results by adding automatic author attribution through Google+ signin. […]
SearchCap: The Day In Search, March 8, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Drilling Into Top Conversion Paths For Valuable Insights Getting the whole story from your analytics is always a work in progress. Not only do we need to look at user behaviors […]
SearchCap: The Day In Search, February 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Engines More Trusted Than Social Media For News & Information [Study] When it comes to getting general news and information, consumers worldwide put as much trust in search engines as […]
Google Works To Prevent Illegal Download Sites From Having A Credit Source
The Telegraph reports Google is leading an effort to prevent illegal download sites from having a source of credit to be able to buy ads online. Google is in talks specifically with Visa, Mastercard and PayPal to prevent these types of companies from using credit cards or PayPal accounts. This would help prevent these types […]
Only 5% Of News Publishers Use The Google News Keywords Meta Tag
Just over three months ago, Google launched the news keyword meta tag designed to let news publishers have a better chance of ranking for words they might not have included in their headlines. Adoption rate so far? Only about 5% of the sources within Google News use the tag, according to new data provided by […]
A Yahoo-Facebook Search Partnership? Reality Check Time!
The world, it seems, just cannot wait for Facebook to come along and start its own search engine and knock Google off the top of search mountain. The rumors and expectations of this go back for years. Now the latest twist: Yahoo and Facebook will team up together. If you’re banking on that potential alliance […]
New UK Conservative Party Co-Chair Grant Shapps Founded Google Spamming Business
The UK’s Conservative Party has a new co-chair, The Right Honourable Grant Shapps, Member of Parliament for Welwyn Hatfield. Honorable except with Google, which considers the business he apparently founded to be pushing a tool designed to spam its search engine and fill its listings with rubbish. According to The Guardian, Shapps founded HowToCorp in […]
SearchCap: The Day In Search, April 9, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Consider The Ends To Justify The Means In PPC “En toute chose il faut considérer la fin.” (In everything one must consider the end) – Jean de La Fontaine, 1668 It […]
SearchCap: The Day In Search, February 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Googler Killer”, Cuil, Patent Applications Acquired By Google Googler Killer, Cuil, which launched in June 2008 and went defunct in September 2010, have had their patent applications acquired by Google. Bill […]
2011: The Year Google & Bing Took Away From SEOs & Publishers
Increasingly over the years, search engines — Google in particular — have given more and more support to SEOs and publishers. But 2011 marked the first significant reversal that I can recall, with both linking and keyword data being withheld. Here’s what happened, why it matters and how publishers can push back if Google and Bing don’t […]
SearchCap: The Day In Search, November 29, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Unveils New Top-Of-Page Bidding Options Google introduced a report in July that let AdWords advertisers compare performance between top-of-page ads and those appearing on the side (and now the bottom) […]
SearchCap: The Day In Search, November 28, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Get Started With YouTube Promoted Video Earlier in the year, YouTube surpassed Yahoo as the world’s second largest search engine. In June 2011, ComScore reported that in the U.S., […]
New European Law ‘Targets’ Personalized Ad Targeting On Facebook
A new directive by the European Commission may stop advertisers from leveraging users’s information when advertising on Facebook. The Telgraph reports that the EC is looking into the way that Facebook “eavesdrops” on users and how personal data is made available for ad targeting. This new legislation will be introduced in January and will be applicable […]
SearchCap: The Day In Search, October 25, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US Government Makes Most Content Removal Requests To Google So Far in 2011 The US government sent Google 5,950 content removal requests in the first half of 2011, more than triple […]
SearchCap: The Day In Search, October 17, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Google See $6.25 Billion In Mobile Ad Revenue Next Year? During the earnings call last week after Google announced massive quarterly revenues ($9.72 billion), CEO Larry Page casually dropped the […]
Google Launches Online Safety Campaign With Citizens Advice Bureau
The Telegraph reports in “Google teams up with Citizens Advice Bureau” that Google is running its first non-Google-specific campaign in the U.K. to promote awareness for online safety. The campaign is named “Good To Know” and leads to google.co.uk/goodtoknow, where users can learn more about online safety tips. Google teamed up with the Citizens Advice […]
SearchCap: The Day In Search, September 19, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Wallet Now Live, But In Very Limited Availability As expected, Google has formally announced the first rollout of Google Wallet — the company’s first official entry into the growing mobile […]
SearchCap: The Day In Search, August 1, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Catholic Priest Advises Engaged Couples: Don’t Use Google Maps You know it’s rough going when even the clergy can’t recommend your service. That’s what’s happening to Google Maps, which is listing […]
SearchCap: The Day In Search, June 30, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Has Been Blocked In China Just one day after Google offered invites to Google+, China has blocked access the new social networking site. This is not surprising at all as […]
The Google News “Osama Death” Sample Highlights Some News Coverage Woes
Today, Google News did a post about the death of Osama bin Laden. Disappointingly, it offered no statistics on what was most read, shared, topics most covered. The post did share a “sample” of 100 links to coverage about Osama bin Laden from representative sources. So, I decided to go where Google didn’t — to […]
Winners & Losers As Panda 2.0 Goes Global? eHow, Bing’s Ciao.co.uk & More
It’s only been 48 hours since Google expanded the Panda/Farmer update to all English language searches outside the US, and we’re already seeing reports about who the early winners and losers are. In some cases, the names are familiar if you followed the original reports when the algorithm change first hit in the US in […]
Kadafi, Gaddafi, Qaddafi: In The Age Of Search, News Publications Still Struggle With Libya Leader’s Name
A decades-old dispute involving Libya remains unresolved. How do news organizations spell the name of Libya’s leader, Muammar Gaddafi? The exact spelling has a bigger impact these days, where people search for news. Use the wrong spelling, and your story might go missing. Can search tell us the “right” one? More below.