This day in search marketing history: March 21
No more rel=next/prev support on Google, plus: CTR patent, neural matching versus RankBrain, Google wins KinderStart case and more.
Topic: Bloomberg Businessweek
SearchCap: Google Back With Twitter, Apple & Google Deal To Expire & Google App Indexing Stats
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business? Will it be Bing, Yahoo or Apple itself that supplies Safari’s search engine? The Future Of Search Is Productivity […]
Report: Google Will Get Access To Twitter’s Firehose Again
The agreement, reported by Bloomberg Business, comes 3 1/2 years after a similar arrangement ended. It will make tweets easier to find on the search giant.
SearchCap: AdWords Currency Conversions, Bing Image Widget, & Shopping Campaigns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google Shopping Campaigns Countdown Is On: Transition Surprises And Tips From The Experts Tick tock, we’re in the final countdown before the big transition from traditional product listing ad (PLA) […]
5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns
In the weeks leading up to game day, several Super Bowl advertisers have been employing paid search to help ensure their campaigns are found by the legions of users searching for “Super Bowl ads”. While the majority of Super Bowl advertisers still aren’t taking to SEM, those that are have been displaying some interesting tactics […]
Potential Microsoft CEO Elop Would Consider Selling Bing
The Microsoft CEO derby is heating up. As we discussed earlier this week the short list is down to a handful of candidates, including current Ford CEO Alan Mulally and former Nokia CEO Stephen Elop (soon to rejoin Microsoft in charge of devices). Apparently Elop has floated some bold ideas that may vault him to the […]
SearchCap: The Day In Search, November 1, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Don’t Want Your Searches Encrypted? Add ?nord=1 To Your URL Parameters Not interested in having Google encrypt and secure your searches? Well, now there is a way to stop Google from […]
SearchCap: The Day In Search, July 31, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Reportedly Testing Local News Card For Google Now Google is reportedly testing a local news “card” for its Google Now predictive search product. Quartz first reported on the project, and […]
SearchCap: The Day In Search, June 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: George Bush “Miserable Failure” Google Bomb Back, This Time In Knowledge Graph The Google Bomb is back! Searching for [miserable failure] in Google now returns George W. Bush’s knowledge graph in […]
SearchCap: The Day In Search, April 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Coming: Bing Ads Keyword Distribution Graph To Visualize Your KPI Performance It’s not live yet, but Bing Ads is teeing up a new keyword visualization tool designed to help PPC managers […]
Will A Google Crackdown On Shady Search Toolbars Hurt AVG & IAC?
Search toolbars are big business for security software company AVG and media company IAC. But could revenue from these toolbars be in danger, as Google says it is stepping up enforcement of its policies against shady behavior related to toolbar downloads? IAC’s Mindspark makes substantial revenues through search toolbars, and AVG, in September 2011, said […]
SearchCap: The Day In Search, December 10, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: On Hanukkah Google Adds Festivus Decorations But No Dreidels This week is Hanukkah and typically Google adds holiday decorations in the form of Jewish Stars, Menorahs, Dreidels or other Hanukkah related […]
SearchCap: The Day In Search, October 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Underrated Content Marketing Assets For B2B SEO One of the biggest obstacles to B2B search engine optimization is developing new content marketing assets for targeting important keywords and acquiring link […]
SearchCap: The Day In Search, October 10, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tracking Changes To Google’s 50 Webmaster Guidelines Pages Shaun Anderson created a tool to keep track of changes made to 50 of the top Google webmaster guidelines. The tool shows you […]
SearchCap: The Day In Search, October 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tweaks Rotation Options (Again) And Impression Share In AdWords Remember all that uproar over Google’s removing “Rotate indefinitely” as an option in AdWords? Well, after Google opened a form allowing […]
Apple Maps “Debacle” Probably Secures Google’s Default Search Position On iPhone In Perpetuity
A feature article in BusinessWeek explores the differences in Steve Jobs and Tim Cook’s leadership styles and the cultural differences at Apple under the two CEOs. The article also asks the question: would Apple Maps in its current less-than-perfect form would have been released under Jobs? Buried in the article is the following line: “Jobs […]
SearchCap: The Day In Search, September 19, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Back To The Future: Google Announces A Meta Keywords Tag Just For News Articles Grab your flux capacitor and fire up the Delorean, folks. We’re going back to the future: Meta […]
SearchCap: The Day In Search, August 30, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Facebook Friends’ Photos On Bing Microsoft announced on the Bing Search blog that you can now search Bing to discover your friends’ photos within Facebook. If you activated the social […]
SearchCap: The Day In Search, July 23, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Insanity: Google Sends New Link Warnings, Then Says You Can Ignore Them Google’s war on bad links officially became insane today. For months, Google’s sending out warnings about bad links and […]
SearchCap: The Day In Search, July 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google To Discontinue iGoogle, Once Google’s Fastest Growing Product Google announced they are shutting down several products as part of their “summer spring cleaning” efforts. One of those products is iGoogle, […]
SearchCap: The Day In Search, July 2, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon Buys UpNext, Will We Soon See Kindle Maps? Amazon has done a really interesting thing: it just bought mapping app UpNext. UpNext is a 3D mapping company that started on […]
SearchCap: The Day In Search, June 8, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s May Updates: Inorganic Backlinks, Page Titles, Fresh Results & More Google’s latest batch of search quality updates is online, and offers some insight into a variety of search- and SEO-related […]
How “Facebook Search” Could Help Google Escape The Antitrust Noose
Last week in the Chicago Tribune former judge and scholar Robert Bork (who is also a Google advisor) penned an opinion column arguing that by the accepted standards of antitrust law Google has done nothing legally wrong. Bork says, “There is extraordinary competition in the search engine business. Look at the proliferation of what are […]
SearchCap: The Day In Search, April 4, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Looking Back At Larry Page’s First Year At Google’s Helm Two articles appeared today that reflect on the first year of Larry Page’s return to the CEO role at Google. Bloomberg’s […]
SearchCap: The Day In Search, March 30, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Pending Layoffs Put Final Nail In Yahoo Search? Whatever is left of Yahoo Search — and, frankly, that’s unclear at this point — might be gone completely within the next […]
How Serious Is Facebook About Search?
An article in BusinessWeek suggests that Facebook is planning a deeper push into search. Will that be limited to improving search for the site — or will it be something more comprehensive? It’s clear that Facebook needs better internal search. Right now the search function at the top of the page is not very useful. […]
SearchCap: The Day In Search, February 21, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Scroogle’s Gone? Here’s Who Still Offers Private Searching You’ve probably read the news already that Scroogle is gone forever. It launched back in 2003 and was popular among searchers who wanted […]
SearchCap: The Day In Search, February 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Panda Update Costs Demand Media $6.4 Million In 4th Quarter? Demand Media posts $6.4-million loss in fourth quarter from the Los Angeles Times reports that Google’s Panda algorithm is mostly […]
SearchCap: The Day In Search, February 7, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Did Super Bowl Advertisers Take Advantage of Search Interest? Over the past couple of days, numerous stats and figures have been published about how Super Bowl advertisers took advantage (or not) […]
SearchCap: The Day In Search, February 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Common Tracking Problems: How To Troubleshoot & Fix Them I spend a lot of time trying to figure out exactly what is wrong with some clients’ analytics installs. Unlike types […]
SearchCap: The Day In Search, January 13, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s SPYW, Kenya Imbroglios An “Ink Blot” Test For Google As Good Or Evil? I woke up this morning to discover some fairly outrageous allegations against Google in Kenya. Local search/directory […]
SearchCap: The Day In Search, January 11, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Two webcasts next week: “The Buyers’ Journey,” and “Content, Freshness and SEO for Large Sites” Search Marketing Now will host two webcasts next week. On Tuesday, January 17, Christine Crandell and […]
Bing Bans Holiday Deals Sites, Including One By Group That Created Cyber Monday
Ironically, the trade group that created the Cyber Monday concept had its own CyberMonday.com site lost in cyberspace this week. Lost, that is, if you tried to use Bing to find it. The site, along with some Black Friday deals sites, have been deliberately dropped from Bing as being too “thin” in content. Bing’s Version […]
SearchCap: The Day In Search, October 31, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Content Strategy Tuesday, Improve Paid Search on Thursday – Webcasts this week Search Marketing Now, our sister site, will host two webcasts this week. Tomorrow, November 1, Maria Pergolino of Marketo […]
Google Gets Groupon COO Back, Offers Kicking Butt
As you may have seen last week, Groupon COO Margo Georgiadis, who replaced former COO Rob Solomon only a few short months ago, is leaving to rejoin her former employer Google in a new, more senior role. She will become Google’s president for the Americas. In leaving Groupon Georgiadis gave up a $500,000 annual salary and stock […]
SearchCap: The Day In Search, September 19, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Wallet Now Live, But In Very Limited Availability As expected, Google has formally announced the first rollout of Google Wallet — the company’s first official entry into the growing mobile […]
SearchCap: The Day In Search, September 15, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX East 2011 Day Three Recap Day three of the SMX East conference is just about done. Below is some of the live blog coverage I discovered throughout the day. Beyond […]
SearchCap: The Day In Search, August 15, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare Adds ‘Lists’ Functionality For Profiles & Pages Over the past few years Foursquare has been rapidly evolving, and their newly announced “lists” feature looks like a very promising new addition. […]
SearchCap: The Day In Search, August 9, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts Offering More Detailed Video Search Tips The Google Webmaster Blog announced a new format for Google’s Matt Cutts video tutorials. Instead of the short minute or so videos, […]
SearchCap: The Day In Search, July 29, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Users Are From Internet Explorer; Google Users From Firefox, Chrome & Safari While almost 75% of Bing visitors in North America use Internet Explorer, only about 40% of Google’s search […]