SearchCap: The Day In Search, September 30, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google URL Shortener Opened To The Public
Just what the world needs, another URL shortener, right? Google seems to think to, and it’s making its own widely available to anyone — complete with tracking and statistics — for free.
Google’s just posted the news about the service, which you’ll find at the Goo.gl domain. From the post: [...]
- Facebook Tops Yahoo As No. 2 Video Site
There’s no drama or news when talking about the most popular video site on the web; that battle was won long ago by YouTube and doesn’t seem likely to change anytime. But after that, the landscape changes a bit. Hulu and VEVO seemed like they might be on the rise, but now it’s Facebook that’s [...]
- Google Street View Reaches All 7 Continents; Yes, Even Antarctica
Cue the privacy complaints from penguin lovers everywhere. These happy little creatures, sitting on a perch in the middle of Antarctica, have been captured by human cameras without their knowledge and permission and can now be seen on Google Street View. Quelle horreur! Bad news for penguins is great news for the rest of us, because [...]
- Blame Bing: Why The Google Phone Gallery Doesn’t List Verizon’s Best Android Phone
Google rolled out a new Google Phone Gallery today, a handy way to see the amazingly huge number of Google-backed Android phones out there. But if you’re looking for what Google CEO Eric Schmidt called the best rival to the iPhone, the Samsung Galaxy, it’s missing for Verizon. Why? Verizon’s Galaxy phone uses Bing as [...]
- The Flintstones Google Logo: Yabba-Dabba Do!
As expected, today in the U.S. is the 50th anniversary of the popular animated TV show, The Flintstones. The Flintstones first aired on ABC on September 30, 1960 and has been in virtually all American’s homes since then. To celebrate the show’s 50th birthday, Google has a special logo depicting the show.
This logo [...]
- Mapquest Launches New Atlas For Students — With CIA Data
Mapquest has launched a useful new site: Atlas.Mapquest.com. As the name suggests it’s an interactive atlas, directed toward students and teachers, with tons of useful data and information — from the CIA. There’s a wealth of information here (as one might expect from the CIA) about populations, culture, the economy (and of course the military). There [...]
- Google Phone Gallery Presents A Comparison Engine For Android Handsets
It’s the return of the Nexus One online store. In fact the old URL for the Nexus One site is now occupied by a mini shopping comparison site for Android handsets called the “Google Phone Gallery.” Note that it’s called Google Phone Gallery and not “Android Phone Gallery.” Indeed, it’s meant to showcase “Android-powered devices [...]
- PPC Testing Part 4: Google’s AdWords Campaign Experiments Tool
For those of you just getting into paid search, count yourselves lucky. You’re lucky not only to have landed in one of the hottest fields in marketing, but also lucky not to have gone though some of the major workflow frustrations that have now been addressed and fixed in the first ten years of [...]
- Google Instant Expands, Adds Keyboard Navigation
Google Instant is expanding. The company has just announced new features and wider availability of the search-as-you-type feature. Let’s start with the latter; Google says Instant is expanding in two ways: [...]
- Google Sends Mixed Signals On China: Hiring But Future “Uncertain”
Ross LaJeunesse, Google’s Asia government affairs chief told an audience in Hong Kong that Google remains “committed to China and to our Chinese users” but added that its future in Mainland China is “uncertain.” At the same time, Google has reportedly been hiring people to protect its shrinking share in the world’s largest internet market. Google [...]
Search News From Around The Web:
Applications & Portal Features
- Things that go bump in the night, googlephotos.blogspot.com
- For Xmarks users, blog.delicious.com
- Goo.gl url shortener is now open to everyone!, Matt Cutts
- The more you know: switching to Gmail like a pro, googleenterprise.blogspot.com
- Exclusive: Major Meltdown at Yahoo As More Top Execs To Depart, Including U.S. Head Hilary Schneider, kara.allthingsd.com
- Google’s Mayer criticizes content “locked” inside Facebook, VentureBeat
- Kevin Rose: Digg Turned Down $80 Million Acquisition Offer, Read/Write Web
- Marissa Mayer: Orkut’s U.S. Failure Was Due To Slow Performance After Fast Growth, TechCrunch
- Twitter Shuts Out Political Advertisers, For Now, ClickZ
- When Google Wanted To Sell To Excite For Under $1 Million — And They Passed, TechCrunch
- Could AOL Merge With Yahoo? Could News Corp. Make a Play? Takeover 2.0 With a Little Help From the China’s Alibaba?, kara.allthingsd.com
- Google’s YouTube Signs Deal With French Agency to Pay for Musicians’ Work, Bloomberg
- Link Research Tools: The All-in-One Backlink and Competitor Research Toolkit, Search Engine Journal
Local, Maps & Mobile
- A galaxy of your own, Official Google Blog
- Google Maps and the Payday Loan Industry – Strange Bedfellows?, Mike Blumenthal
- Is Google’s income from the iPhone offsetting its losses from Android: Cataloging Google’s non-Google Phones, www.asymco.com
- Microsoft, AT&T Set to Unveil Windows Phone 7 Handsets, Wall Street Journal
- Some Android apps caught covertly sending GPS data to advertisers, Ars Technica
- The 3 Major Causes of Duplicate Listings in Local Search, Search Engine Journal
- Google offers JPEG alternative for faster Web, news.cnet.com
Paid Search & Contextual
- More features added to version v201008, AdWords API Blog
- New for the Google Display Network: Show ads related to demographic categories, Inside AdWords
- Top 20 Fastest Growing Verticals In Paid Search (Aug 2010), www.adgooroo.com
- YSM/adCenter Feature Comparison #2: Distribution Controls, www.ysmblog.com
- How to Get More Clicks on Yahoo! Search and Bing, www.yadvertisingblog.com
- Insight into your earnings (Part II): How smart pricing fits in, Inside AdSense
- Five signs your new SEO client may suck, Search Engine People
- Moving on From Serengeti Communications, Search Marketing Gurus
SEO & SEM
- 5 Online Marketing Tips for Small Business, www.toprankmarketing.com
- 5 Ridiculous SEO Myths Spread in 2010 by Web Designers, Bloggers and Journalists, www.seoptimise.com
- 65% Say The Google Sandbox Still Exists, Search Engine Roundtable
- Does Google see automatically generated content as a bad thing?, YouTube
- Google’s Most Trusted SEOs Lash Out Over The "May Day Monster", Search Engine Roundtable
- Tip for selecting an enterprise SEO agency: speak with the specialist assigned to your account, www.hugoguzman.com
- With the Recent Introduction of Google Instant, Has Google Taken SEO to a Whole New Level?, Search Engine Journal
- Fast Follow in International Markets, support.twitter.com
- Five Months In, 2 Million Websites Using Facebook’s New Social Plugins, TechCrunch
- Should I be buying Twitter followers?, moblogsmoproblems.blogspot.com
- 7 Practical Steps To Managing A Facebook Crisis, www.blueglass.com
- 9 Ways To Build A Twitter Community With Substance, www.brasstackthinking.com
- LinkedIn Signal Combines Twitter with the Resume Site, www.thedailybeast.com
- Popularity vs. Trust in Social Media, Small Business SEM
- Which is More Powerful: Social Proof or Social Pioneering?, danzarrella.com
- How do I get a Yahoo! Web Analytics account?, www.yanalyticsblog.com
- How to Turn Google Analytics Into Your Own Rank Tracker using Custom Variables, SEOmoz
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- New Sphinn, One Week Later: Your Thoughts? – It's been eight days since the new Sphinn launched. Our mission hasn't changed: to publish the best online marketing content possible. When we made the switch, I asked our readers to give us 2-3 weeks to see how we're doing. But we'd love some early feedback now, even if it is a bit premature.
- Some Android apps caught covertly sending GPS data to advertisers – The results of a study conducted by researchers from Duke University, Penn State University, and Intel Labs have revealed that a significant number of popular Android applications transmit private user data to advertising networks without explicitly asking or informing the user.
- How to Tailor Your Ads to a Consumer’s Mindset – Interesting research from Yahoo's advertising group surfaces what types of messages ads should be delivering during specific phases of user actions and behaviors on web sites.
- 9 Ways To Build A Twitter Community With Substance – Finally! This is the article I'll be sharing with clients to make sure they grow a Twitter following the right way, without focusing on useless milestones and wondering if they should beg, borrow, and steal to gain followers.
- Google's Most Trusted SEOs Lash Out Over The "May Day Monster" – In their very own webmaster forum, Google has offered clear advice on how to reverse the impact of a site hit by the May Day update. That advice doesn't always seem to work. Those webmasters and SEOs who Google values so much, the forum's "top contributors," are fighting with each other over this topic. Some feel the need to protect Google, while some feel the need to protect the webmasters who have tried everything but are still failing.
- Why and when Google might be showing just four results – At first I thought it was an idiotic test. Then I decided it was genius. Google worked out from the multiple similar searches I had performed that I was struggling to find the right search term. In response, it showed me a shorter version of the results page – so that it would load faster. This, in turn, means I would eventually find the right search term more quickly.
- New Study Shows Online Product Research Up 15% – Pew Research published a new study showing 58% of Americans perform online research of products and services before buying, up from 49% in 2004. Demographic report included as well as statistics on who's leaving reviews and comments.
- We Need Better Filters for a "Tsunami of News" and the "Information Bubble" – The news media has changed, people no longer rely on the 6:00 news to bring them up to date, we live in a 24/7 news cycle where things change and are shared via social media channels instantly. However this leads to two new problems the Tsunami of News and living in an Information Bubble
- Will EverCookie kill the affiliate market? – Do you know what an “EverCookie” is? If you are in the affiliate market, as affiliate or merchant or network, you should really know about EverCookie! An EverCookie is simply put a cookie that can’t be deleted – a true permanent cookie. I am sure you can see the problem.
- How to become an email marketing genius: The Simmer – A simple case study showing what makes a great email marketing newsletter. I love this line from Andy Sernovitz: "Change your goal from get them to buy to get them to read forever."
- Google's Seven Display Ad Predictions – "What will display advertising look like by 2015? At the Interactive Advertising Bureau's MIXX Conference…advertising execs got a taste this week of the future of display advertising from Neal Mohan, vice president of product management at Google, and Barry Salzman, managing director of media and platforms at Google"
(Some images used under license from Shutterstock.com.)
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