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Google Sends Mixed Signals On China: Hiring But Future “Uncertain”

Ross LaJeunesse, Google’s Asia government affairs chief told an audience in Hong Kong that Google remains “committed to China and to our Chinese users” but added that its future in Mainland China is “uncertain.” At the same time, Google has reportedly been hiring people to protect its shrinking share in the world’s largest internet market.

Google had hoped to circumvent Chinese government control by redirecting Google.cn users to the uncensored Google.com.hk. But the Chinese have blocked that site on occasion as well. While some have speculated that Google will return to China proper, that’s not clear. The mixed signals from Google reflect an apparently heated debate on China internally within Google.

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Recall that in January Google decided it would no longer comply with government censorship, in part because of alleged government-backed efforts to hack into Gmail. Since that time Google and China watchers have observed and speculated about how the Google-China drama would unfold. That’s still not clear, but it would be very difficult for Google to go back into China without losing face unless there were some concession by the Chinese government.

So far there has been no indication that the Chinese government will compromise or relax its censorship policies.

Here’s some of our past coverage on Google-China:

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.