SearchCap: The Day In Search, September 9, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches AdWords Help Site For Small Business Google has announced a new website aimed at offering tips and advice for small business owners that use AdWords. It’s called the AdWords […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Launches AdWords Help Site For Small Business
Google has announced a new website aimed at offering tips and advice for small business owners that use AdWords. It’s called the AdWords Small Business Center.
It offers tips in several aspects of the AdWords system — like “Write great ads” and “Adjust bids and budgets” — and the content is divided into Beginner, Intermediate, and […] - Google’s New Philosophy: We’re A Portal
After years of refusing the “portal” label, it seems that Google has finally had a change of mind. Google’s new attitude is evident on its Our Philosophy – Ten things we know to be true page. […]
- PPC Testing Part 1: The Ground Rules
Repeat after me, then repeat again: success with paid search requires an always testing mindset. Why is this so important? I think that most of all, it is a continuous reminder that the difference between great search engine marketers and just good ones is that the great ones are always trying to get […]
- Yahoo Offers Handwritten Searching In Taiwan, Hong Kong
If you thought instant search suggestions and results was fun, get a load of this: At Yahoo Taiwan and Yahoo Hong Kong, searchers can handwrite their search queries and Yahoo will try to match the handwriting to letters, and then show suggested searches. It’s all described in this Yahoo blog post, complete with screenshots showing how […]
- SEO Is Here To Stay, It Will Never Die
Google’s press conference about Google Instant hadn’t even ended yesterday when the question of “is SEO dead” started coming up on Twitter, in blog posts and was even asked about formally during the event’s Q&A (the answer was no, twice over, by the way). No, Google Instant isn’t killing SEO. In fact, nothing’s going to kill […]
- How To Grab More Rankings With Google’s Branded Search Results
It’s been 10+ days since Google added ‘domain stacking’ or ‘brand stacking’ to their algorithm. In case you don’t know what brand stacking is: Go to Google. Do a search for ESPN basketball. I see six results from espn.go.com. Use a proxy to search for ‘Trek bikes’, and you’ll see six results from www.trekbikes.com. Note: I […]
- SMX East Early Bird Expires Tomorrow – Register Now!
The Early Bird Rate for Search Marketing Expo – SMX East expires end of day tomorrow, September 10! Register now and get 3 days of exceptional content and invaluable industry connections for only $1295. Secure your spot at the most compelling search marketing conference on the East coast, October 4-6 in New York City. The […]
- Yahoo Had Instant Search In 2005 & Dropped It; Bing Kind Of Has It Now
Google’s Instant Search might be a “fundamental shift in search,” as described yesterday by Marissa Mayer, but it’s certainly not new. On September 15, 2005, Yahoo launched an innovative search tool called Yahoo Instant Search. It was available at instant.search.yahoo.com, but that URL leads to a 404 page now. Danny Sullivan wrote about Yahoo […]
Search News From Around The Web:
Applications & Portal Features
- Fast Access to Google Voice with Android Widgets, googlevoiceblog.blogspot.com
Business Issues
- CHART OF THE DAY: Facebook Passes Google In Time Spent On Site For First Time Ever, www.businessinsider.com
- Google calls for pressure on Internet censors, Reuters
- Google CEO: YouTube Is Nearing Profitability, Wall Street Journal
- The Google Ad That Steve Jobs Will Hate, gawker.com
Link Building
- 47 New Link Building Resources: the Link Builder’s Identity Crisis Edition 9/3 – 9/9, ontolo.com
- Link Building Magic: Turn Citations into Links (PRESTO!), www.wordstream.com
Local, Maps & Mobile
- UniversalBusinessListing.org Opens Europe HQ in the Netherlands and Launches Online Business Identity Management Services in the UK, MarketWatch
- After Google Incident, Wi-Fi Data Collection Goes on, PC World
- EXCLUSIVE: Verizon Dropping Google Search From All Future Androids?, thedroidguy.com
- Fly to…a whole new website for Google Earth, Google LatLong
- For Advertisers, Location-Based Services "Blew Up Overnight", Read/Write Web
- Google Maps & Places – Quirks, Bugs and Edge Cases…, Mike Blumenthal
- How Will Google Instant Affect Local Search?, Mike Blumenthal
- Microsoft: No, Bing Is NOT Powering All Verizon Android Phones, www.businessinsider.com
- Viewing Large Data Sets with Google Maps, googlemapsmania.blogspot.com
- Walk this way, googlemobile.blogspot.com
Other Items
- NY town votes to stop Google Earth pool searches, news.yahoo.com
- Announcing our new Family Safety Center, Google Public Policy Blog
Paid Search & Contextual
- Developing a PPC Strategic Plan, PPC Hero
- Display advertising: “WATCH THIS SPACE”, Official Google Blog
- Google Instant PPC, www.davidnaylor.co.uk
- Google Instant to highlight the long tail not kill it, weblogs.hitwise.com
- How to Set up a Google Instant Experiment for AdWords, www.bgtheory.com
- Increasing Facebook Ads Performance with Images, www.searchinfluence.com
Searching
- MSNBC video: Picking the brains behind Google Instant, www.msnbc.msn.com
- 9 Awesome Search Engines That Aren’t Named Google, blog.hubspot.com
- Google Instant Search: The Google Alphabet, Wall Street Journal
- Google Instant searches before you finish typing, www.usatoday.com
- Google Instant technology advances, not just UI changes, dondodge.typepad.com
- Google Instant, behind the scenes, Official Google Blog
- Google Instant: A Mobile App Approach to Search, GigaOM
- Google Killing Off Automated Queries – num=100 R.I.P ?, andybeard.eu
- How Much Faster is Google Instant?, lifehacker.com
- Remove personalized search and check Google global results in Chrome, distilled
SEO & SEM
- Calm Down People!! It’s NOT The End of SEO!!, www.artistic-seo.com
- Dear Mainstream Media – Please Remove Foot From Mouth, Outspoken Media
- Google Instant – 10 Things Marketing Teams Need to Know, Search Engine Watch Blog
- Google Instant Search: The Impact for Ecommerce Site Owners, www.practicalecommerce.com
- Google Instant. Instant Impact?, www.latitudegroup.com
- Google Instant: the search experts’ view, econsultancy.com
- Google Instant: What it Means for Search Marketing, Online Marketing Blog
- Google Launches Google Instant Real Time Search, www.elliotsblog.com
- How a Search Engine Might Rerank Search Results Based upon Domains (Topics of Interest), SEO By The Sea
- How Google Instant Changes the SEO Landscape, SEO Book
- How Google Instantly Made the Long Tail More Important for SEOs, Marketing Pilgrim
- How Much Better Is Google Instant For Publishers?, www.localseoguide.com
- Priceless CRO Advice for $224, SEOmoz
- Raising The Bar: Google Instant and SEO Snake Oil Don’t Mix, www.buzzmaven.com
- SEOs Can’t Agree on On-Page vs. Off-Page SEO Factors, Search Engine Roundtable
Social Media
- Why We Like & Follow Businesses Online, Small Business SEM
- 5 Facebook Fan-Acquisition Strategies, Search Engine Journal
- 8 Tips To Building Quality Twitter Followers, Search Engine People
- Are Social Media Ghostwriters Bad for Business? Maybe Not., Marketing Pilgrim
- Like It or Not, Twitter Has Become a News Platform, GigaOM
- Trendistic: Awesome New Twitter Trend Analysis Tool, Search Engine People
Web Analytics
- Google Analytics Blog: Back-To-Basics: How much mobile traffic do you get? (Part 2), Google Analytics Blog
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- How to track Google Instant using Google Analytics – A guide to tracking the original search queries in Google Instant using Google Analytics.
- The Power User's Guide to Google Analytics Hacks, Tips and Tricks – We asked 17 analytics experts to share some tips and tricks surrounding Google Analytics; there are a bunch of great custom filters, hacks, and actionable tips – thanks to everyone who participated!
- The Impact of Google Instant Search on SEO: Introducing Pass Through Impressions – Thoughtful take on Google Instant by Franz Enzenhofer. He introduces the "Pass Through Impression". Can you capture the user in these fractions of seconds, to give him the feeling that he has reached his SERP destination?
- Google Instant & Its Impact on Affiliate Marketing – Will Google Instant affect affiliate marketing? If so, how?
- Google Instant Search: The Complete User’s Guide – Google Instant promises to change the way people search. As with any big Google announcement, there are questions: Who can use Google Instant? Can I opt out or turn off Google Instant? Why am I not seeing it when I do a Google search?
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