SearchCap: The Day In Search, September 9, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Launches AdWords Help Site For Small Business

    Google has announced a new website aimed at offering tips and advice for small business owners that use AdWords. It’s called the AdWords Small Business Center. It offers tips in several aspects of the AdWords system — like “Write great ads” and “Adjust bids and budgets” — and the content is divided into Beginner, Intermediate, and [...]

  • Google’s New Philosophy: We’re A Portal

    After years of refusing the “portal” label, it seems that Google has finally had a change of mind. Google’s new attitude is evident on its Our Philosophy – Ten things we know to be true page. [...]

  • PPC Testing Part 1: The Ground Rules

    Repeat after me, then repeat again: success with paid search requires an always testing mindset. Why is this so important? I think that most of all, it is a continuous reminder that the difference between great search engine marketers and just good ones is that the great ones are always trying to get [...]

  • Yahoo Offers Handwritten Searching In Taiwan, Hong Kong

    If you thought instant search suggestions and results was fun, get a load of this: At Yahoo Taiwan and Yahoo Hong Kong, searchers can handwrite their search queries and Yahoo will try to match the handwriting to letters, and then show suggested searches. It’s all described in this Yahoo blog post, complete with screenshots showing how [...]

  • SEO Is Here To Stay, It Will Never Die

    Google’s press conference about Google Instant hadn’t even ended yesterday when the question of “is SEO dead” started coming up on Twitter, in blog posts and was even asked about formally during the event’s Q&A (the answer was no, twice over, by the way). No, Google Instant isn’t killing SEO. In fact, nothing’s going to kill [...]

  • How To Grab More Rankings With Google’s Branded Search Results

    It’s been 10+ days since Google added ‘domain stacking’ or ‘brand stacking’ to their algorithm. In case you don’t know what brand stacking is: Go to Google. Do a search for ESPN basketball. I see six results from espn.go.com. Use a proxy to search for ‘Trek bikes’, and you’ll see six results from www.trekbikes.com. Note: I [...]

  • SMX East Early Bird Expires Tomorrow – Register Now!

    The Early Bird Rate for Search Marketing Expo – SMX East expires end of day tomorrow, September 10! Register now and get 3 days of exceptional content and invaluable industry connections for only $1295. Secure your spot at the most compelling search marketing conference on the East coast, October 4-6 in New York City. The [...]

  • Yahoo Had Instant Search In 2005 & Dropped It; Bing Kind Of Has It Now

    Google’s Instant Search might be a “fundamental shift in search,” as described yesterday by Marissa Mayer, but it’s certainly not new. On September 15, 2005, Yahoo launched an innovative search tool called Yahoo Instant Search. It was available at instant.search.yahoo.com, but that URL leads to a 404 page now. Danny Sullivan wrote about Yahoo [...]

Search News From Around The Web:

Applications & Portal Features

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Local, Maps & Mobile

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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