SearchCap: The Day In Search, April 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Bing: Our Search Results Do Not Infect Users, “Malware Study Was Wrong” Bing has responded to the malware study conducted by AV-TEST earlier this week, claiming that Bing search results led to the most amount of malware than any other search engine. The study said Bing had almost five times as many infected results as Google. To that Bing said, “the conclusions many have drawn from the [...]
  • 4 Ways To Take Your AdWords Scripts To The Next Level Last week, I presented at HeroConf in Austin and shared some advanced tips for automating AdWords account management with an audience of PPC account managers. They seemed to like what I had to say; so, I’ll share a few of the more advanced scripting tips with you here. When you manage PPC accounts, you likely [...]
  • Search In Pics: Google Glass On Glass, Silly Bandz & Googely Nail Polish In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Glass On Glass: Source: Google+ Google Fiber Van At GooglePlex: Source: Google+ Google Nails: Source: [...]
  • In-Line Search Term Reporting Coming to Bing Ads Bing Ads announced it is working on adding a Search Terms Report to make mining search query data more accessible from within the Web UI. Currently in the Web UI, search query data is only available under the Reports section. With the update, search terms reporting will be available in-line on the Keywords tab. Here’s [...]
  • How To Determine Your Hourly Bid Multipliers In AdWords Since I received some solid feedback on my last column detailing how to determine mobile & geo bid multipliers for enhanced campaigns, I thought I’d share some more actionable stuff this time around. While hourly bid multipliers aren’t new, they remain a crucial tactic for optimizing your AdWords campaigns. They work by reducing your ad spend at [...]
  • Google Earnings: Q1 Revenue Rises And Paid Clicks Up 20% Though CPC Slips 4% YoY Google announced their Q1 2013 earnings today, and as many analysts expected, the company posted revenue gains over the previous year. Revenue rose 31% year-over-year to $13.97 billion for the quarter, beating expectations. Here are the highlights: Paid Clicks — Aggregate paid clicks, which include ad clicks on Google sites and Google Content Network sites [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local Search & Maps

Link Building

Searching

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SEO & SEM

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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