SearchCap: The Day In Search, December 16, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google & Bing’s Unequal Facebook Status Update Deals
Last week, Google seemingly caught up with Bing in the war over status updates from social sites, announcing a deal to get real time information from Facebook. In reality, Bing’s receiving more complete information.
Both Google and Bing have coveted the “status updates” that users make on social sites like Twitter and Facebook. [...]
- Twitter & YouTube Release Popular Searches For 2009; Facebook Top Search
On the Twitter blog today, Chief Scientist Abdur released a summary chart of the most popular trending topics on the social platform during 2009:
Microsoft’s Windows 7 did make the Top 10 Technology searches, but no such luck for Bing. In addition to the major news events of the year like the Iran Election (a popular [...]
- Europe, Antitrust Powerhaus, Strikes A Browser Deal With Microsoft
Europe has generally emerged as a much more forceful player in anti-trust law than regulators in the US (despite their tough rhetoric). Some people believe, in fact, that in Microsoft’s case Europe has treated the company with a very heavy hand and turned it into the equivalent of a cash machine, imposing billions in fines. [...]
- IAC’s Diller Decides Not To Sell Ask.com
The mercurial Barry Diller, CEO of IAC, decided apparently that he didn’t want to sell Ask. During the Q3 earnings call Reuters reported that Diller said the following:
“We’ve been asked a lot whether we’re open to consolidating transactions in the area of search. The answer is yes,” Diller said. “And, it is unlikely that we [...]
- Guess What? Google Doodles Drive Tons Of Queries & Spammers Know It
CNet News reports that spammers and scammers are exploiting Google Doodles. As you can imagine, there are many people who click on the Google Doodle from the Google home page. Clicking on the logo will trigger a search result in Google. If you look at Google Hot Trends for yesterday, you will [...]
- Google Search Suggestions Helps You Go Back
Google Operating System noticed that Google’s Search suggestions got smarter. Google Suggest, as you type, shows you search suggestions to help you complete your query. But what if you want to refine that query? Google will show you refinements to the search suggestions with the single addition of a letter, even [...]
- 5 Essential Concepts For E-Commerce SEO
Perhaps the biggest challenge for an e-commerce SEO is that all e-commerce sites are conceptually identical. Virtually any site consists of products organized into categories, a shopping cart, and a checkout page. Accordingly, search marketing success for e-commerce sites is predicated less on innovation than possessing an expert understanding of factors that impact search marketing [...]
- Neuro Google: The Day All the Damn Lies Ended
George sat in a white lab room, next to an MRI machine that was vibrating softly to a U2 song. No, that was his iPhone. George twitched and slapped at his pocket to silence it. The blonde woman in the dark blue suit turned and frowned at him.
“Did you bring your paperwork?” she asked.
- 5 Website Tips To Keep Your Brand Image Fresh
As the old saying goes, you never get a second chance to make a first impression, and your website is no exception. To ensure that your site creates a positive impression, you need to keep it well maintained.
Considering that a website is one of the most important marketing tools, marketers should be mindful that [...]
- Google Supports Cross-Domain ‘Canonical Tag’
Many webmasters will be happy to know that Google has announced its support for using the rel=”canonical” link element across different domains.
This is important news because when the canonical tag (as it’s become known) was introduced by all three search engines during our SMX West Conference this past February, they only supported its use inside [...]
- Bing’s New iPhone App Goes Live
Microsoft’s new Bing iPhone app — that’s right, you heard it correctly — is an accomplishment on many levels. Microsoft has come a long way in acknowledging the importance of the iPhone platform. And the app itself offers a terrific overall mobile search experience, particularly in maps and local. It’s available this evening in the [...]
- Google Highlights Review Sentiments On Local Place Pages
Ratings and reviews have long been important to local search. Quantity used to be all that mattered – businesses with more reviews and ratings could rank higher than those without, even if the reviews were unfavorable.
Google has joined Bing (and Yahoo to a lesser degree) with today’s announcement that it’s emphasizing the content and sentiment [...]
- Bing Tweaks Search History, Dings Google
There’s a new post on the Bing Search blog that talks at length about Bing’s search history features, introduces a couple new features, and seems to ding Google a couple times along the way over its recent privacy-related stumbles.
Bing has added its existing search history controls — “Clear all,” “See all,” and “Turn off” — [...]
Search News From Around The Web:
Applications & Portal Features
- One button to merge all duplicate contacts, Official Gmail Blog
- Spice up Your Yahoo! Contacts with New Themes, ymailblog.com
- Yahoo! Answers hits 200 million visitors, worldwide!, Yahoo Answers Blog
- Facebook sues men for allegedly phishing, spamming, CNET News
- Yahoo Hires New SVP Of Partnerships, WebProNews
- Yahoo losses could blunt benefit of Microsoft pact, MarketWatch
Local, Maps & Mobile
- Google Quietly Updates Maps For webOS, PreCentral.net
- AccessMyLibrary for the iPhone Goes Live, Complete Gale Database Content Quickly (It Should Be Quicker) Available for Mobile Users, ResourceShelf
- Mapping India on Google’s Internet Bus, Google LatLong
- New Print Page Options!, MapQuest Blog
- Was Google’s Promise to Correct GeoSpatial Data in 30 days Too Optimistic?, Mike Blumenthal
- When Will Google Fix the Web Design Local Pack Bug?, Search Engine Roundtable
- You’re a Favorite Place? Now Promote It, Small Business SEM
- Do You Have “Linkable Content”?, Search Engine Journal
Paid Search & Contextual
- Getting into the Game, Yahoo! Search Marketing Blog
- Yahoo Search Marketing Down For Some Advertisers, Search Engine Roundtable
- Facebook Top Search Term in 2009, Hitwise
- Top Twitter Trends of 2009, Twitter Blog
- More great news sources to discover in Fast Flip, Official Google Blog
- Online Database: Frank Lloyd Wright Preservation Trust Digital Image Collection, ResourceShelf
- Our views on Mandatory ISP Filtering, Official Google Australia Blog
- QR Codes Coming to Contra Costa County Public Library, ResourceShelf
- What You Watched and Searched for on YouTube in 2009, YouTube Blog
- 8 Predictions for SEO in 2010, SEOmoz
- Recap: Kelsey Group’s Interactive Local Media Conference, Mihmorandum
- Women of Internet Marketing Series: Interview with Sarah Goodwin, Search Marketing Gurus
SEO & SEM
- 6 Rules to Achieve Awesome Quality Scores & Increase PPC Performance, PPC Hero
- Bing’s MSNBot Crawls Twice, Once For Compressed HTML & Again For Uncompressed, Search Engine Roundtable
- Google Webmaster Central Fail, SEOish
- Ignore the Silly Man, SEO Still Matters For SMBs, outspokenmedia.com
- Learn SEO: How to Do Onpage Search Engine Optimization [Learn SEO], The SEO Scoop
- Quality is still King, Managing Greatness
- Secure Pages, Shopping Carts and Duplicate Content, Michael Gray
- Seven sensational SEO tips for ecommerce sites, econsultancy.com
- The Business of Search: Landing Page Quality Update: Christmas Comes Early for Doc, Traffick
- The Importance of the Google Merchant Center Data Feed, comparisonengines.com
- Facebook enables ‘reply via email’ to status updates, downloadsquad.com
- Twitter app for Zune HD imminent, reviews.cnet.com
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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